corporate overview company overview presented by pei huang may 2007
TRANSCRIPT
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Corp
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Presented by Pei HuangMay 2007
One of the Largest Privately Held Networking Companies
17 Years in the Networking Industry
Distribution in over 125 Countries
220+ Networking Products
Target Markets:
Consumer: Broad Focus, Early Adopters and Niche Segments
Enterprise: SOHO and SMB
Headquarters in Torrance, CA
Branch Offices in Asia, Europe, Central American and South America
Technical Support Centers in US and Argentina
Over 200 Employees Worldwide
Key Information
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Industry Leading Growth
2001 2002 2003 2004 2005 2006
Year
26%30%
58%
46%
24%
32%
Avg. YOY Growth of 33%
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New Headquarters
* Estimated
New 90,000 Sq. Ft. Facility in Torrance, California - USA
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New Headquarters
* Estimated
20,000 Sq. Ft. - Office Area
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New Headquarters
* Estimated
70,000 Sq. Ft. - Warehouse Space
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Global PresenceTRENDnet sells directly to over 125 countries
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Global PresenceMultilingual Messaging
Packaging
Technical Support
Installation Manual
Installation Guide
Color Coded Packaging
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North America4 Key Distributors
15 Key e-Tailers
9 Key Retailers
Global Partners
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Global PartnersEurope
Key Partners
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Global PartnersSouth & Central
AmericaSelect Partners
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2007 Marketing Projects
Creation of 2 Distinct Marketing CampaignsDifferent business and consumer marketing content
Migrating Marketing Content to TRENDnet’s Website
Boosting TRENDnet’s Website Traffic
Greater Partner Support / Involvement
Implementing Customer Surveys
Understanding the Complete Brand Experience
2007 Marketing Overview
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North American Marketing Overview
Print MediaFull page placement in: CRN, LAPTOP, PC World & Computer ShopperProduct reviews in all major publications
Online MediaProduct reviews in the top Websites: CNET, Tom’s, about.com etc…
PRWeekly press releases & regional public relations efforts
Tradeshows Presence at all major tradeshows
Partner SupportIncreased marketing content and collateral available
2007 Marketing Overview
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Online Brand Survey Results:Gender: 95% MaleAge: 24 – 49Income: 70% < $70kRelationship: 60% Married w/ No KidsTop Two Reasons for Buying: Quality and PriceInterests: Music, Movies, Surfing Net, etc.Well-Informed – Tech Savvy40% Use for Personal and Business Use81% said they would buy again80% said they would provide positive referral to family or friend– GREAT Measure of Loyalty and Satisfaction!
TRENDnet Customer
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Top Honors from Global Magazines, Newspapers and Websites
TRENDnet’s Wireless N-Draft Firewall Router Receives 4 ½ out of 5 stars in LAPTOP“…as wireless n routers go, the most cutting edge is TRENDnet’s TEW-
631BRP.” – LAPTOP“The TEW-631BRP bested the competition in the short-range maximum throughput test, posting a score of 83.3Mbps. The TRENDnet also bested the pack in our long-range test (200 feet), with a score of 54.1Mbps.” -
Cnet
Awards and Reviews
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Recent AwardsTEW-631BRP 300Mbps Wireless N Firewall
Router
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Technology Partners
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Key Product Categories
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Q2 ‘ 07
Q3‘ 07
85Mbps Powerline Ethernet Bridge
(TPL-202E)
SATA / IDE Storage Enclosures(TS-IS401)
Consumer Product Roadmap
85Mbps Powerline Wireless Access Point
(TPL-210AP)
Multi-Function Print Server (TE100-MP1U)
200Mbps Powerline Ethernet Bridge
(TPL-302E)
VoIP USB Phone Adapter(TVP-SP5G)
Q1 ‘ 07
Wireless N USB 2.0 Adapter(TEW-624UB)
Wireless Music Bridge(TML-100AK)
SATA Network Storage Enclosures(TS-S402)
Wireless N Gigabit Gaming Router(TEW-633GR)
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Business Class Product Roadmap
Q1 ‘ 07 Q2‘ 07
Q3 ‘ 07
16 Port USB KVM Switch(TK-1603R)
8 Port USB KVM Switch(TK-803R)
ClearSky™ Bluetooth VoIP Conference Phone Kit (TVP-SP4BK)
Wireless PoE Access Point(TEW-434APB)
Wireless Multi-Function USB Print Server
(TEW-MP2U)
Multi-Function USB Print Server(TE100-MP2U)
SIP VoIP Phone Adapter(TVP-601SA)
Wireless 3G Router(TEW-7113GR)
Wireless PoE Outdoor Access Point
(TEW-433APBO)
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BROAD SELECTION: Complete End-to-End solution for the consumer, including niche products
QUALITY PRODUCTS: Recognized for easy, reliable performance
FLEXIBLE PARTNER: Willing to customize programs to meet your business strategy
SUPPORT: First-Class Sales and Technical Support
MARKETING FOCUS
TRENDnet Advantages
Thank you for your attention!
Thank You
May 2007