Taipei 101 Mall

George TianPei-Yu TsaiTzen Chan

Yu-Lun Huang

Taiwan

Taiwan

Population: 23 MGDP per Capita: 27,572 (24)

Thailand

Taipei HighlightLocation Taipei Portland

Area 271.8 km2 376.5 km2

Population 2,618,058 556,370

Density 9,632 / km2 1667.8 / km2

Taipei 101The tallest building in the world

Taipei 101 Mall

Opened in Nov. 2003 Located in Taipei 101 Tower’s 75,900 sqm podium

Target Market -High-end -Tourist Strong Brand-image

Taipei 101 Mall 6-story shopping mall B1 Jason Marketplace… Food court 1F Avenue 101… Popular fashion brands 2F Designer Walk… Designer brands 3F Galleries Couture… Couture brand flagship

stores

4F City Square… Delicate restaurants, Bookstore

5F Financial Center… Banks, VIP service

Taipei 101 Mall Main Brands -High-End Celine, Christian Dior, Cartier, Dolce & Gabbana,

Escada, Gucci, Issey Miyake, Kenzo, Louis Vuitton,

Loewe, Miu Miu, Omega, Prada, Bvlgari, Tiffany…

-Popular Brands Mango, Benetton, Calvin Klein, D&G, DKNY, Tommy Hilfiger…

Taipei 101 SWOT Analysis Strengths

Convenient Public Transportation (Rapid Transit System)

The building itself is a scenic spot Special Events Layout (more space)…the mall setting Hand-free shopping experience One-stop shopping for high-end customer

Taipei 101 SWOT Analysis Weaknesses

Crowded Traffic Jam Limited parking space Webpage Design Uncommon Floor setting Undifferentiated product offering

Taipei 101 SWOT Analysis Opportunities

CBD GDP growth – more high-end customers

Globalization – more tourists and unified brand preference

Taipei 101 SWOT Analysis Threats

Mall:•Shin Kong Mitsukoshi •Sogo •Breeze Shopping Center •New York New York Shopping Center

Building: Burj Dubai http://www.emporis.com/en/il/im/?id=260000

Source http://www.tfc101.com.tw/ch/Mall/index_mall.asp

http://www.molon.de/galleries/Taiwan/Taipei/101shopping/

http://www.icsc.org/srch/sctA/8a.htm

http://taiwan.net.tw