corp commandsocialequalssuccess

The Future

of Work

Make Social Real

Building the

Social Workplace

succeed

We Make Social Real

#1Social

business

solutions in

the

Microsoft

ecosystem

Million

paid

enterprise

users

100%Enterprise

Human Centric

SharePoint ✓SAP ✓

Salesforce ✓Dynamics ✓

Azure ✓

4

Trustedby the

fortune 500

Building Solutions

Understanding

The

Future of

Work

http://Microsoft.com/spg

Shawn P. Beeson

http://www.linkedin.com/in/shawnbeeson

shawn.beeson@gmail.com

http://www.youtube.com/user/NewsGatorTV

YouTube

PRINT

TV

EVENTS

Website

Corporate Communications

Crisis Communi

cations

Media Relations

Public Relations

Investor Relations

Formal Informal

Social Media Blog

Email

Portal

Social Network

Public

Public

PublicPublic

Public

Public

Employees

Employees

Satisfaction

Employees

Branding

Reputation

Corporate Responsibility

Identity

Engagement

Engagement

Efficiency

Shared Meaning

Connectivity

“Just pushing messages out is not enough any more. Our people want to get heard.”

“Fire & forget is not enough any more. We have KPIs and we need to prove the value.”

“We want to hear what people are saying and how they feel about it.”

“We need better control on internal messaging.”

“The more diverse the audience is, the more complex effective messaging gets.”

“We need to overcome the disconnect between our social platform and other platforms.”

Pushing Information

Pulling Information

Pro

du

ctiv

ity4

Network

of Hands

Time4

200%

100%

1000x

57%Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png

Pro

du

ctiv

ity4

Time4

Network

of MindsNetwork

of Hands

1.29

0.8%

6.27

0.6%Source: Booz & Company:

Maximizing the Impact of Digitization *with 10% increased digitization

Pro

du

ctiv

ity4

Time4

Network

of MindsNetwork

of Hands

Network

of Hearts

5.3%6.4%

7.7%

11.3%

Building the Social Workplace

EmpowerHuman

ProductivityEngageEncourage

✓

SharePoint

Provide a compelling experience where people like to get the latest happenings.

Encourage conversations and feedback.

Notify individuals when there is something important to them wherever they are.

Make your job easier to publish, target, notify, and track participation and impact.

Improving Internal Communications leads to…

• 29% market value increase

• 47% higher shareholder returns

• 18 % more productivity than competitors

• 12% more profitability than competitors

Engaged employees…

• 78% work harder if they were recognized

• 57% more effective

• 87% less likely to leave your company

• 200% more innovative

Sources: McKinsey, Towers Watson, Gallup, US Department of Labour, Hays Group

Create a dialogue across hierarchies based on expertise

Reach more people

Engage more people

Ensure control AND flexibility

Track, Analyze and Adapt

Corporate Communications on SharePoint

• Create and Manage Distribution Lists *

• Create and Manage Audiences *

• Audience Targeted Content

• Web Content Management

• Cross Site Publishing

• Localization **