corp commandsocialequalssuccess
DESCRIPTION
It’s a fact that engaged employees are more innovative, have fewer sick days, and drive better results. So how do you encourage employee engagement? Social coupled with an effective internal communication strategy is the recipe for success, and organizations are reaping the benefits of an engaged workforce. Join Shawn Beeson, Solutions Engineer at NewsGator, as he explores the next generation of social business: Internal Communications. During this informative session, he will take an in-depth look at how organizations are transforming the way they communicate and are encouraging employee participationTRANSCRIPT
The Future
of Work
Make Social Real
Building the
Social Workplace
succeed
We Make Social Real
#1Social
business
solutions in
the
Microsoft
ecosystem
Million
paid
enterprise
users
100%Enterprise
Human Centric
SharePoint ✓SAP ✓
Salesforce ✓Dynamics ✓
Azure ✓
4
Trustedby the
fortune 500
Building Solutions
Understanding
The
Future of
Work
http://www.linkedin.com/in/shawnbeeson
http://www.youtube.com/user/NewsGatorTV
YouTube
TV
EVENTS
Website
Corporate Communications
Crisis Communi
cations
Media Relations
Public Relations
Investor Relations
Formal Informal
Social Media Blog
Portal
Social Network
Public
Public
PublicPublic
Public
Public
Employees
Employees
Satisfaction
Employees
Branding
Reputation
Corporate Responsibility
Identity
Engagement
Engagement
Efficiency
Shared Meaning
Connectivity
“Just pushing messages out is not enough any more. Our people want to get heard.”
“Fire & forget is not enough any more. We have KPIs and we need to prove the value.”
“We want to hear what people are saying and how they feel about it.”
“We need better control on internal messaging.”
“The more diverse the audience is, the more complex effective messaging gets.”
“We need to overcome the disconnect between our social platform and other platforms.”
Pushing Information
Pulling Information
Pro
du
ctiv
ity4
Network
of Hands
Time4
200%
100%
1000x
57%Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png
Pro
du
ctiv
ity4
Time4
Network
of MindsNetwork
of Hands
1.29
0.8%
6.27
0.6%Source: Booz & Company:
Maximizing the Impact of Digitization *with 10% increased digitization
Pro
du
ctiv
ity4
Time4
Network
of MindsNetwork
of Hands
Network
of Hearts
5.3%6.4%
7.7%
11.3%
Building the Social Workplace
EmpowerHuman
ProductivityEngageEncourage
✓
SharePoint
Provide a compelling experience where people like to get the latest happenings.
Encourage conversations and feedback.
Notify individuals when there is something important to them wherever they are.
Make your job easier to publish, target, notify, and track participation and impact.
Improving Internal Communications leads to…
• 29% market value increase
• 47% higher shareholder returns
• 18 % more productivity than competitors
• 12% more profitability than competitors
Engaged employees…
• 78% work harder if they were recognized
• 57% more effective
• 87% less likely to leave your company
• 200% more innovative
Sources: McKinsey, Towers Watson, Gallup, US Department of Labour, Hays Group
Create a dialogue across hierarchies based on expertise
Reach more people
Engage more people
Ensure control AND flexibility
Track, Analyze and Adapt
Corporate Communications on SharePoint
• Create and Manage Distribution Lists *
• Create and Manage Audiences *
• Audience Targeted Content
• Web Content Management
• Cross Site Publishing
• Localization **
