converge 2014: partnerships that payback -

RELATIONSHIP MARKETINGPARTNERSHIPS THAT PAY BACK

INTRODUCTIONS

Assumptions

Marketing / Recruitment Professionals

Adult Program Representative

Relationship Marketing Strategy

Unknown

Experience

Goals

Limitations

WHAT TO EXPECT

RELATIONSHIP MARKETING 101

Who speaks, sows; Who listens, reaps.— Argentine Proverb

HIGHER EDUCATION EXPERT

Making the connections between adult higher education and the community Andragogy

Critical Thinking

Problem Solving

Negotiation

Teamwork

Program Content

HOW MANY CONNECTIONS CAN BE MADE?

Experts

Education/TrainingEmployees/Students

CONNECTING EXPERTS

Community / Corporate Experts

Adjunct Faculty

Curriculum Subject Matter Experts

Guest Lecturers

Panel Members

Mentors

Industry Trends

University Experts

Adjunct Faculty

Research Reporting

Academic Trends

Customized Curriculum Development

CONNECTING EMPLOYEES & STUDENTS

Community / Corporate

Credentials to Meet Professional Goals

Attract High Quality Employees

Impact Employee Retention

Succession Planning

University

Graduates to become Qualified Employment Candidates

Educating Leaders for Organizations (Succession Planning)

Developing Mid and Entry Level Leaders

Academic Projects with Application Results (PBL)

CONNECTING TRAINING & EDUCATION

Corporate / Community Training

Think and Respond Critically

Develop Leadership / Teamwork Skills

Advance Communication Skills

Certification, Licensure, Endorsement

Education

Think and Respond Critically

Develop Leadership / Teamwork Skills

Advance Communication Skills

Certification, Licensure, Endorsement

CONSULTANT REFERRAL

BUILDING A RELATIONSHIP MARKETING STRATEGY

Where do we start?

DEFINE IT

What does success look like?Can the institution support this success?

New

Students

Faculty

Student

Services

Financial

Aid

Student

Accounts

Academic

Advising

Student

Services

MEASURE IT

What activities will produce the results for success?

Relationships

Events

Appointments

New Initiatives

Awareness

Community Support

Industry Recognition

Are all activities created equal?

New Student Interest

Expert Connections

Networking

Industry Research

Awareness

MAP IT

You Are

Here

You Are

Known Here

You Want to

be Here

TALK ABOUT IT

This is working

Struggles to overcome

Hit a plateau