converge 2014: partnerships that payback -
TRANSCRIPT
RELATIONSHIP MARKETINGPARTNERSHIPS THAT PAY BACK
INTRODUCTIONS
Assumptions
Marketing / Recruitment Professionals
Adult Program Representative
Relationship Marketing Strategy
Unknown
Experience
Goals
Limitations
WHAT TO EXPECT
RELATIONSHIP MARKETING 101
Who speaks, sows; Who listens, reaps.— Argentine Proverb
HIGHER EDUCATION EXPERT
Making the connections between adult higher education and the community Andragogy
Critical Thinking
Problem Solving
Negotiation
Teamwork
Program Content
HOW MANY CONNECTIONS CAN BE MADE?
Experts
Education/TrainingEmployees/Students
CONNECTING EXPERTS
Community / Corporate Experts
Adjunct Faculty
Curriculum Subject Matter Experts
Guest Lecturers
Panel Members
Mentors
Industry Trends
University Experts
Adjunct Faculty
Research Reporting
Academic Trends
Customized Curriculum Development
CONNECTING EMPLOYEES & STUDENTS
Community / Corporate
Credentials to Meet Professional Goals
Attract High Quality Employees
Impact Employee Retention
Succession Planning
University
Graduates to become Qualified Employment Candidates
Educating Leaders for Organizations (Succession Planning)
Developing Mid and Entry Level Leaders
Academic Projects with Application Results (PBL)
CONNECTING TRAINING & EDUCATION
Corporate / Community Training
Think and Respond Critically
Develop Leadership / Teamwork Skills
Advance Communication Skills
Certification, Licensure, Endorsement
Education
Think and Respond Critically
Develop Leadership / Teamwork Skills
Advance Communication Skills
Certification, Licensure, Endorsement
CONSULTANT REFERRAL
BUILDING A RELATIONSHIP MARKETING STRATEGY
Where do we start?
DEFINE IT
What does success look like?Can the institution support this success?
New
Students
Faculty
Student
Services
Financial
Aid
Student
Accounts
Academic
Advising
Student
Services
MEASURE IT
What activities will produce the results for success?
Relationships
Events
Appointments
New Initiatives
Awareness
Community Support
Industry Recognition
Are all activities created equal?
New Student Interest
Expert Connections
Networking
Industry Research
Awareness
MAP IT
You Are
Here
You Are
Known Here
You Want to
be Here
TALK ABOUT IT
This is working
Struggles to overcome
Hit a plateau