context: goal of the tourism branch create conditions for sustainable tourism growth and development...
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Context: goal of the Tourism Branch
Create conditions for sustainable tourism growth
and development for the benefit of all South Africans
Context: structure of the Tourism Branch
Tourism Branch
Deputy Director-General: Dr Patrick Matlou
Chief Directorate: Tourism Development
Mr Mahandra Naidoo
Chief Directorate: Tourism Support
Mr Mervin Kamoetie
Directorate: Business Development
Dr Johann Kotzé (Acting Director)
Directorate: Research and Development
Ms Lisa-Ann Hosking
Directorate: Quality Assurance
Dr Joseph Raputsoe
Directorate: International Tourism Liaison and Intergovernmental Coordination
Vacant
Context: partners
• South African Tourism (SAT): statutory body, funded jointly by DEAT (R340m) and the tourism industry (R48m)
• Tourism Business Council of South Africa (TBCSA): represents large industry players, and collects the voluntary tourism levy
• THETA: tourism SETA
• South African Tourism Institute (SATI): funded by Spanish donor funding. Conducts tourism awareness and training at school level
• Tourism Enterprise Programme (TEP): established by the Business Trust to assist tourism SMMEs. R5.7m given in 2003/2004.
• To be funded by DEAT from June 2004 – R37million over 3 years.
Context: partners (Cont.)
• Regional Tourism Organisation for Southern Africa: established to develop and grow tourism amongst the 14 SADC members.
• NEPAD Secretariat and African Union: Formed to unite and develop the African Continent. We are cooperating with these partners in developing a tourism plan for the continent.
• World Tourism Organisaton: a specialised agency of the United Nations re-sponsible for developing tourism globally.
Key outputs Key performance
indicators
Key activities Resourcing requirements
Expedite the implementation of the international and domestic tourism marketing growth strategies
• Volume 2%• Spend 3%• Stay 10 days• Geographic
Distribution 3%
• Seasonality 5%
• Tourism Satellite Account:– Population of at least 3
tables– Audit of remaining
information gaps– Launch new surveys to fill
gaps
• Monthly monitoring and tracking of arrivals, spend, etc
• Roll out of Fundi training• Implement Tourism
Agreements with foreign markets, i.e. India, Iran, Saudi Arabia.
R 5 million (to be sourced) from National Treasury)
Strategic objective: Ensure effective and efficient international and domestic tourism marketing
Key outputs Key performance
indicators
Key activities Resourcing requirements
Increased tourism marketing budget in order to compete effectively with main international competitors
• TOMSA levy contribution to increase by
R50m• Government’s
marketing contribution to increase by R50m
• TBCSA to assume responsibility for TOMSA levy collection, and increase in number of TOMSA levy collectors
• Motivation for increased government contribution to National Treasury
Strategic objective: Ensure effective and efficient international and domestic tourism marketing
Key outputs
Key performance indicators
Key activities Resourcing requirements
Develop tourist products and services aligned to tourist market demand
• Mobilisation of at least 1 major tourist group and financial institution respectively to invest in market aligned tourist products
• Focusing of financial institutions and the industry on products and service gaps identified though the competitiveness study
• Launch of phase 2 R1 500 000
Strategic objective: Develop a competitive and transformed tourism product and service platform
Key outputs Key performance indicators
Key activities Resourcing requirements
Facilitate easier tourist access to SA, and movement of tourists within SA
• Enhanced visa access for at least 2 priority markets
• Increased frequencies from at least 2 priority markets
• Critical road and air infrastructure upgraded in at least 3 of the 6 less visited provinces
• Improved services to tourists from all frontline DHA and SARS staff at all ports of entry
• Negotiations with DHA to enhance visa access in respect of priority markets
• Facilitate air access in respect of priority markets, jointly with DoT, DPE and SAA
• Welcome Campaign and SA Host training rolled out to frontline SARS and DHA staff at all ports of entry
R100 000
R500 000
Strategic objective: Address gaps in the tourism logistics value chain
Key outputs
Key performance indicators
Key activities Resourcing requirements
Build a tourism nation
• 10% increase in domestic tourism into townships and rural areas
• Domestic tourist trips increased from 7m leisure trips to 7,330,000m
• Tourist route development, integrating poverty nodes, rural areas, national parks, etc
• Roll out of the Domestic Tourism Growth Strategy
R 500 000 for initial work (additional funds to be sourced from poverty relief)
R5m committed by SA Tourism
Strategic objective: Empower South African’s to participate in environment and tourism
Strategic objective: Strengthen cooperative governance
Key outputs Key performance indicators Key activities Resourcing requirements
Alignment and capacity enhancement of tourism partners, particularly at provincial government level, to promote tourism development
• Tourism training of 30 provincial tourism officials in all 9 provinces
• At least 17% of TEP funding obtained from provinces
• Begin process of aligning business plans across all 9 provinces to our strategic plan
• 100 interns to be trained in tourism sector
• Foreign language training (140)
• Exchange Programmes (80)• Tourist Guide Training (100)
• Development and implementation of the HRD strategy
• Effective use of SATI to undertake training of tourism officials
• Alignment of activities through MINMEC and MIPTECH
• Sharing of procurement monitoring tool
• Sharing of tourist guide monitoring tool and statistics
R 500 000 (additional funding to be leveraged through the Spanish government and THETA)
R2.4m (Sponsorship)
R500 000 (DEAT)
R500 000 (DEAT)
R1 000 000 (DEAT)
Key outputs Key performance indicators
Key activities Resourcing requirements
Leveraging of tourism potential of TFCAs, harbours and other assets to provide income generating opportunities for local communities
• Tourism infrastructure and product development in 4 ecotourism priority areas
• Partnership with B&C to develop the tourism potential of TFCAs and protected areas
• R1m to appoint contract project management resources
• Blue Flag certification of 3 beaches
• Develop tourism potential of 4 fishing harbours
• Jointly with MCM, undertake certification process and pilots
• Identify priorities and quantify needs respect of the fishing harbours. Raise funds and initiate
• R168 000 (additional funding to be sourced through poverty relief)
Strategic objective: Increase participation of marginalised and local people and groups in cooperative management, equitable use and benefit sharing of natural resources
Key outputs Key performance indicators Key activities Resourcing requirements
Effective utilisation of our membership of multilateral organisations, and bilateral agreements to promote tourism
• Completion of the NEPAD tourism action plan
• WTO• IOTO• ATA
• Establish partnership with the AU
• Implementing Key Projects
AU
R945 115.60 (104.780 Euro) Membership fees
R35 430.00 (5000U$)
R10 425.00 (1500U$)
• Transformation of RETOSA into a strong regional tourism marketing organisation
• Roll out of Bilateral and Multilateral agreements
• Facilitate the refocusing of RETOSA
• Key Markets
RETOSA
Membership fees
R1 015 000
($145,000)
R2 018 545
Strategic objective: Promote regional and continental tourism growth
Key outputs Key performance indicators Key activities Resourcing requirements
Promote environmental management through tourism
• Waste management in at least 2 tourism priority areas
• Identify sites and leverage resources jointly with Branch: EQ&M
Source funding through poverty relief
• Inclusion of environmental management criteria in the grading process
• Develop criteria jointly with the Grading Council, and implement
Strategic objective: Reduced releases of prioritised pollutants and waste streams into the environment and/or landfills
Key outputs Key performance indicators
Key activities Resourcing requirements
Ensuring transformation of the tourism industry
• 20% increase in number of BEE tourism SMMES
• 20% increase in public sector procurement from BEE tourism SMMES
• Development and implementation of the scorecard
• Sustaining of TEP• SMME funding for Indaba, ITB,
WTM, etc• Rollout of SMME training
programme
• Software development and implementation of the procurement monitoring tool
• Updating, translation and printing of the funding and support handbooks
R400 000
R10m
R700 000
R15m to be sourced from DBSA
R650 000
R383 000
Strategic objective: Promote economic improvement, job creation and poverty eradication (2nd economy intervention)
Key outputs Key performance indicators
Key activities Resourcing requirements
Ensuring quality in respect of tourism products and services
• At least 25% of tourism establishments to be graded in the focus sectors identified by the Grading Council
• At least 100 black tourist guides trained and employed
• Growing the capacity of the Grading Council in partnership with SA Tourism
• Training of black assessors (56) Tourism Grading Council of South Africa (TGCSA)
Ensure the development of the required human resource base
• At least 700 new learnerships achieved
• Establishment of a strengthened and resourced SATI
• Establishment of a strong partnership with DoL and THETA
• Monitoring of THETA• Application to the Spanish
government to continue to fund SATI
About R10m to be sourced from Spanish Government
Strategic objective: Empower South African’s to participate in the environment and tourism
Programme 4: Tourism
Budget allocation per subprogramme
Subprogramme 2004/05
‘000
Management
Tourism Support
Tourism Development
Grant-in-aid
Contribution
4 195
7 791
21 804
260 000
81 831
Total 375 621
Programme 4: Tourism
Budget allocation per economic classification
Economic classification 2004/05
‘000
Compensation of employees
Goods and services
Transfers: Provinces and municipalities
: Departmental agencies and accounts
Machinery and equipment
11 320
22 104
41
341 831
325
Total 375 621
THANK YOU
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