context: goal of the tourism branch create conditions for sustainable tourism growth and development...

Context: goal of the Tourism Branch

Create conditions for sustainable tourism growth

and development for the benefit of all South Africans

Context: structure of the Tourism Branch

Tourism Branch

Deputy Director-General: Dr Patrick Matlou

Chief Directorate: Tourism Development

Mr Mahandra Naidoo

Chief Directorate: Tourism Support

Mr Mervin Kamoetie

Directorate: Business Development

Dr Johann Kotzé (Acting Director)

Directorate: Research and Development

Ms Lisa-Ann Hosking

Directorate: Quality Assurance

Dr Joseph Raputsoe

Directorate: International Tourism Liaison and Intergovernmental Coordination

Vacant

Context: partners

• South African Tourism (SAT): statutory body, funded jointly by DEAT (R340m) and the tourism industry (R48m)

• Tourism Business Council of South Africa (TBCSA): represents large industry players, and collects the voluntary tourism levy

• THETA: tourism SETA

• South African Tourism Institute (SATI): funded by Spanish donor funding. Conducts tourism awareness and training at school level

• Tourism Enterprise Programme (TEP): established by the Business Trust to assist tourism SMMEs. R5.7m given in 2003/2004.

• To be funded by DEAT from June 2004 – R37million over 3 years.

Context: partners (Cont.)

• Regional Tourism Organisation for Southern Africa: established to develop and grow tourism amongst the 14 SADC members.

• NEPAD Secretariat and African Union: Formed to unite and develop the African Continent. We are cooperating with these partners in developing a tourism plan for the continent.

• World Tourism Organisaton: a specialised agency of the United Nations re-sponsible for developing tourism globally.

Key outputs Key performance

indicators

Key activities Resourcing requirements

Expedite the implementation of the international and domestic tourism marketing growth strategies

• Volume 2%• Spend 3%• Stay 10 days• Geographic

Distribution 3%

• Seasonality 5%

• Tourism Satellite Account:– Population of at least 3

tables– Audit of remaining

information gaps– Launch new surveys to fill

gaps

• Monthly monitoring and tracking of arrivals, spend, etc

• Roll out of Fundi training• Implement Tourism

Agreements with foreign markets, i.e. India, Iran, Saudi Arabia.

R 5 million (to be sourced) from National Treasury)

Strategic objective: Ensure effective and efficient international and domestic tourism marketing

Key outputs Key performance

indicators


Increased tourism marketing budget in order to compete effectively with main international competitors

• TOMSA levy contribution to increase by

R50m• Government’s

marketing contribution to increase by R50m

• TBCSA to assume responsibility for TOMSA levy collection, and increase in number of TOMSA levy collectors

• Motivation for increased government contribution to National Treasury

Strategic objective: Ensure effective and efficient international and domestic tourism marketing

Key outputs

Key performance indicators


Develop tourist products and services aligned to tourist market demand

• Mobilisation of at least 1 major tourist group and financial institution respectively to invest in market aligned tourist products

• Focusing of financial institutions and the industry on products and service gaps identified though the competitiveness study

• Launch of phase 2 R1 500 000

Strategic objective: Develop a competitive and transformed tourism product and service platform

Key outputs Key performance indicators


Facilitate easier tourist access to SA, and movement of tourists within SA

• Enhanced visa access for at least 2 priority markets

• Increased frequencies from at least 2 priority markets

• Critical road and air infrastructure upgraded in at least 3 of the 6 less visited provinces

• Improved services to tourists from all frontline DHA and SARS staff at all ports of entry

• Negotiations with DHA to enhance visa access in respect of priority markets

• Facilitate air access in respect of priority markets, jointly with DoT, DPE and SAA

• Welcome Campaign and SA Host training rolled out to frontline SARS and DHA staff at all ports of entry

R100 000

R500 000

Strategic objective: Address gaps in the tourism logistics value chain

Key outputs

Key performance indicators


Build a tourism nation

• 10% increase in domestic tourism into townships and rural areas

• Domestic tourist trips increased from 7m leisure trips to 7,330,000m

• Tourist route development, integrating poverty nodes, rural areas, national parks, etc

• Roll out of the Domestic Tourism Growth Strategy

R 500 000 for initial work (additional funds to be sourced from poverty relief)

R5m committed by SA Tourism

Strategic objective: Empower South African’s to participate in environment and tourism

Strategic objective: Strengthen cooperative governance

Key outputs Key performance indicators Key activities Resourcing requirements

Alignment and capacity enhancement of tourism partners, particularly at provincial government level, to promote tourism development

• Tourism training of 30 provincial tourism officials in all 9 provinces

• At least 17% of TEP funding obtained from provinces

• Begin process of aligning business plans across all 9 provinces to our strategic plan

• 100 interns to be trained in tourism sector

• Foreign language training (140)

• Exchange Programmes (80)• Tourist Guide Training (100)

• Development and implementation of the HRD strategy

• Effective use of SATI to undertake training of tourism officials

• Alignment of activities through MINMEC and MIPTECH

• Sharing of procurement monitoring tool

• Sharing of tourist guide monitoring tool and statistics

R 500 000 (additional funding to be leveraged through the Spanish government and THETA)

R2.4m (Sponsorship)

R500 000 (DEAT)

R500 000 (DEAT)

R1 000 000 (DEAT)



Leveraging of tourism potential of TFCAs, harbours and other assets to provide income generating opportunities for local communities

• Tourism infrastructure and product development in 4 ecotourism priority areas

• Partnership with B&C to develop the tourism potential of TFCAs and protected areas

• R1m to appoint contract project management resources

• Blue Flag certification of 3 beaches

• Develop tourism potential of 4 fishing harbours

• Jointly with MCM, undertake certification process and pilots

• Identify priorities and quantify needs respect of the fishing harbours. Raise funds and initiate

• R168 000 (additional funding to be sourced through poverty relief)

Strategic objective: Increase participation of marginalised and local people and groups in cooperative management, equitable use and benefit sharing of natural resources


Effective utilisation of our membership of multilateral organisations, and bilateral agreements to promote tourism

• Completion of the NEPAD tourism action plan

• WTO• IOTO• ATA

• Establish partnership with the AU

• Implementing Key Projects

AU

R945 115.60 (104.780 Euro) Membership fees

R35 430.00 (5000U$)

R10 425.00 (1500U$)

• Transformation of RETOSA into a strong regional tourism marketing organisation

• Roll out of Bilateral and Multilateral agreements

• Facilitate the refocusing of RETOSA

• Key Markets

RETOSA

Membership fees

R1 015 000

($145,000)

R2 018 545

Strategic objective: Promote regional and continental tourism growth


Promote environmental management through tourism

• Waste management in at least 2 tourism priority areas

• Identify sites and leverage resources jointly with Branch: EQ&M

Source funding through poverty relief

• Inclusion of environmental management criteria in the grading process

• Develop criteria jointly with the Grading Council, and implement

Strategic objective: Reduced releases of prioritised pollutants and waste streams into the environment and/or landfills



Ensuring transformation of the tourism industry

• 20% increase in number of BEE tourism SMMES

• 20% increase in public sector procurement from BEE tourism SMMES

• Development and implementation of the scorecard

• Sustaining of TEP• SMME funding for Indaba, ITB,

WTM, etc• Rollout of SMME training

programme

• Software development and implementation of the procurement monitoring tool

• Updating, translation and printing of the funding and support handbooks

R400 000

R10m

R700 000

R15m to be sourced from DBSA

R650 000

R383 000

Strategic objective: Promote economic improvement, job creation and poverty eradication (2nd economy intervention)



Ensuring quality in respect of tourism products and services

• At least 25% of tourism establishments to be graded in the focus sectors identified by the Grading Council

• At least 100 black tourist guides trained and employed

• Growing the capacity of the Grading Council in partnership with SA Tourism

• Training of black assessors (56) Tourism Grading Council of South Africa (TGCSA)

Ensure the development of the required human resource base

• At least 700 new learnerships achieved

• Establishment of a strengthened and resourced SATI

• Establishment of a strong partnership with DoL and THETA

• Monitoring of THETA• Application to the Spanish

government to continue to fund SATI

About R10m to be sourced from Spanish Government

Strategic objective: Empower South African’s to participate in the environment and tourism

Programme 4: Tourism

Budget allocation per subprogramme

Subprogramme 2004/05

‘000

Management

Tourism Support

Tourism Development

Grant-in-aid

Contribution

4 195

7 791

21 804

260 000

81 831

Total 375 621

Programme 4: Tourism

Budget allocation per economic classification

Economic classification 2004/05

‘000

Compensation of employees

Goods and services

Transfers: Provinces and municipalities

: Departmental agencies and accounts

Machinery and equipment

11 320

22 104

41

341 831

325

Total 375 621

THANK YOU

context: goal of the tourism branch create conditions for sustainable tourism growth and development...

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