content marketing

Internet users who have made a purchase via mobile phone in 4th quarter 2012

Percentage of internet users

Mobile commerce penetration in Asia Pacific countries 2012Asia Pacific

Source: eMarketer; GlobalWebIndex, emarketer.com

in %

17,00

22,00

23,00

23,00

24,00

26,00

26,00

37,00

55,00

15,00

0,00 10,00 20,00 30,00 40,00 50,00 60,00

Philippines

Australia

Japan

Thailand

Malaysia

Vietnam

Indonesia

India

South Korea

China

Number of social network users in Indonesia from 2011 to 2014 (in millions)Number of users in millions

Source : eMarketer, emarketer.com

Number of social network users in Indonesia 2011-2014Indonesia

34,40

55,10

67,10

79,20

0,00

10,00

20,00

30,00

40,00

50,00

60,00

70,00

80,00

90,00

2011 2012 2013* 2014*

B2B Demand Generation Benchmark Survey for 2012Source : Forbes

Online Video Marketing

• Publish• Optimize• Promote• Analyze

What to Publish?• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases• Anything…

Where to Publish?

Video Content Trade-Off

• Informative– Interviews– Webinars– Demos– Tutorials

Entertaining• Music videos• Spoof / comedy• Drama• Web Series

Video Content Tips

• Short is sweet• Focus on first 10 seconds• Uniqueness content

Online Video Marketing

• Publish• Optimize• Promote• Analyze

Video Optimization Trade-Off

• Search (SEO)– Descriptive– Straight- forward– Relevant keywords Social / Viral

• Enticing• Fun• Mysterious

SEO for YouTube

• Title & Description• Tags• Popularity / Views• Inbound Links / Embeds• Ratings & Comments

Online Video Marketing

• Publish• Optimize• Promote• Analyze

Promote Everywhere

What is Viral?• Stalled: Never break 1

million views• Embraced: Around 4

million views• Break out: Long time,

ultimately 10+ million views – Rare

• Data from Visible Measures (http://www.visiblemeasures.com/news-and-events/blog/bid/8920/The-Anatomy-of-a-Viral-Video-Ad-Campaign-in-Today-s-Advertising-Age)

For B2B, people often considers it a success if you get just 10,000 views on YouTube.

Online Video Marketing

• Publish• Optimize• Promote• Analyze

YouTube InsightsWhere did my views come from?