content marketing
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Internet users who have made a purchase via mobile phone in 4th quarter 2012
Percentage of internet users
Mobile commerce penetration in Asia Pacific countries 2012Asia Pacific
Source: eMarketer; GlobalWebIndex, emarketer.com
in %
17,00
22,00
23,00
23,00
24,00
26,00
26,00
37,00
55,00
15,00
0,00 10,00 20,00 30,00 40,00 50,00 60,00
Philippines
Australia
Japan
Thailand
Malaysia
Vietnam
Indonesia
India
South Korea
China
Number of social network users in Indonesia from 2011 to 2014 (in millions)Number of users in millions
Source : eMarketer, emarketer.com
Number of social network users in Indonesia 2011-2014Indonesia
34,40
55,10
67,10
79,20
0,00
10,00
20,00
30,00
40,00
50,00
60,00
70,00
80,00
90,00
2011 2012 2013* 2014*
B2B Demand Generation Benchmark Survey for 2012Source : Forbes
Online Video Marketing
• Publish• Optimize• Promote• Analyze
What to Publish?• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases• Anything…
Where to Publish?
Video Content Trade-Off
• Informative– Interviews– Webinars– Demos– Tutorials
Entertaining• Music videos• Spoof / comedy• Drama• Web Series
Video Content Tips
• Short is sweet• Focus on first 10 seconds• Uniqueness content
Online Video Marketing
• Publish• Optimize• Promote• Analyze
Video Optimization Trade-Off
• Search (SEO)– Descriptive– Straight- forward– Relevant keywords Social / Viral
• Enticing• Fun• Mysterious
SEO for YouTube
• Title & Description• Tags• Popularity / Views• Inbound Links / Embeds• Ratings & Comments
Online Video Marketing
• Publish• Optimize• Promote• Analyze
Promote Everywhere
What is Viral?• Stalled: Never break 1
million views• Embraced: Around 4
million views• Break out: Long time,
ultimately 10+ million views – Rare
• Data from Visible Measures (http://www.visiblemeasures.com/news-and-events/blog/bid/8920/The-Anatomy-of-a-Viral-Video-Ad-Campaign-in-Today-s-Advertising-Age)
For B2B, people often considers it a success if you get just 10,000 views on YouTube.
Online Video Marketing
• Publish• Optimize• Promote• Analyze
YouTube InsightsWhere did my views come from?