conquering new spaces 20101110

Conquering New Spaces

Bringing Social to Mobile

Volker Hirsch (@vhirsch)

Social gaming SummitLondon - 11 November 2010

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1,800,000,000

4,684,004,985

1,800,000,000

2,250,000,000

Internet users (PC, Mobile, Web Cafe)

Unique credit card holders

Tooth brushes in use

Mobile phone subscriptions

475,000,000Daily circulation of newspapers

825,000,000Registered cars

4,000,000,000FM Radios

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80%

20%

Mobile

MobileNo Mobile

27%

73%

Internet

InternetNo Internet

Mobile is BIG

• 91% of people have their mobile within arm’s reach 24/7.

• 60% of married people will not share their mobile with their spouse!

• It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone.

Morgan Stanley 2007

Unisys Survey

Wired Magazine 2006

• 10% of under-25 year-olds find it OK to text whilst having sex.

Retrevo Gadgetology Report, 2010

Mobile is PERSONAL

But...

Mobile is also COMPLEX...

A lot of platforms...

... and even more channels...

The $ Dilemma (carrier model)

total revenue

after VAT

after carrier

after distributor

after porting & QA

after License

after productionafter overheads

... and now, the app store... (phew)

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But again: many of them...

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In short...

Metcalfe’s Law

V N2~

Spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations.

Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003

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Fast Growth

Multi-Layered Fragmentation

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Operating SystemsHandsets

BillingDistribution

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How do you Bridge this?

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the leading social gaming platform across mobile devices

25

VanessaDots

23 Games / 7 Friends / 120 Achievements

connected

Platforms: iPad, Android Galaxy S

We enable users with a gaming profile they can use across games and platforms

26

VanessaDots

23 Games / 7 Friends / 120 Achievements

connected

Platforms: iPad, Android Galaxy S

FocusMobile Gaming Profile

Games

Friends

Achievements

27

Coverage

• Consoles• TVs•Web

28

+

Product

Social FeaturesIn-Game SDK

Activity StreamAPI / Server Cloud

29

Social FeaturesIn-Game SDK

Global LeaderboardsSocial Network IntegrationAchievementsPlayer ChallengesIn-Game CurrenciesDownloadable ContentAttachable DataVirtual Goods

Native In-Game SDKs connect users and build engagement with immersive social

features

30

Our API allows activities from within games to be used for improving App

Stores with social context

Activity StreamAPI / Server Cloud

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Also: inside games

31

Keep People in context

123,296,966,069,453

The Law of Big Numbers

One last thing:

@vhirsch / @scoreloop

http://vhirsch.com/blog

volker@scoreloop.com

+44 7843 599 678

http://scoreloop.com

Thank you!