conquering new spaces 20101110

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Conquering New Spaces Bringing Social to Mobile Volker Hirsch (@vhirsch) Social gaming Summit London - 11 November 2010 http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg

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The slides to my talk on "Conquering New Spaces: Bringing Social to Mobile" delivered at the Social Gaming Summit at Chelsea Football Club in London on 11 November 2010.

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Page 1: Conquering new spaces 20101110

Conquering New Spaces

Bringing Social to Mobile

Volker Hirsch (@vhirsch)

Social gaming SummitLondon - 11 November 2010

http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg

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W!"#e$%& E'"#y()*?

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1,800,000,000

4,684,004,985

1,800,000,000

2,250,000,000

Internet users (PC, Mobile, Web Cafe)

Unique credit card holders

Tooth brushes in use

Mobile phone subscriptions

475,000,000Daily circulation of newspapers

825,000,000Registered cars

4,000,000,000FM Radios

v+,-o./0s(1#c2/h345:/615l(78.9%:i;"8i+<=r>?@iA%5eB%C/DEFm()&/G?H56IJmK"#s_gL%8_iM_NN<Op>

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80%

20%

Mobile

MobileNo Mobile

27%

73%

Internet

InternetNo Internet

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Mobile is BIG

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• 91% of people have their mobile within arm’s reach 24/7.

• 60% of married people will not share their mobile with their spouse!

• It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone.

Morgan Stanley 2007

Unisys Survey

Wired Magazine 2006

• 10% of under-25 year-olds find it OK to text whilst having sex.

Retrevo Gadgetology Report, 2010

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Mobile is PERSONAL

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But...

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Mobile is also COMPLEX...

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A lot of platforms...

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... and even more channels...

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The $ Dilemma (carrier model)

total revenue

after VAT

after carrier

after distributor

after porting & QA

after License

after productionafter overheads

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... and now, the app store... (phew)

http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg

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But again: many of them...

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T!"0DP/Qo'"#y$R-l2SFa$

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Metcalfe’s Law

V N2~

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Spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations.

Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003

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http://gapingvoidgallery.com

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Multi-Layered Fragmentation

http://3.bp.blogspot.com/_TZ4zYEBSw1I/TIPM2xgeEqI/AAAAAAAANSo/_xex5uvPZ7k/s1600/graphene_layers.jpg

Operating SystemsHandsets

BillingDistribution

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How do you Bridge this?

http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg

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the leading social gaming platform across mobile devices

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VanessaDots

23 Games / 7 Friends / 120 Achievements

connected

Platforms: iPad, Android Galaxy S

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We enable users with a gaming profile they can use across games and platforms

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VanessaDots

23 Games / 7 Friends / 120 Achievements

connected

Platforms: iPad, Android Galaxy S

FocusMobile Gaming Profile

Games

Friends

Achievements

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Coverage

• Consoles• TVs•Web

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+

Product

Social FeaturesIn-Game SDK

Activity StreamAPI / Server Cloud

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Social FeaturesIn-Game SDK

Global LeaderboardsSocial Network IntegrationAchievementsPlayer ChallengesIn-Game CurrenciesDownloadable ContentAttachable DataVirtual Goods

Native In-Game SDKs connect users and build engagement with immersive social

features

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Our API allows activities from within games to be used for improving App

Stores with social context

Activity StreamAPI / Server Cloud

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Also: inside games

31

Keep People in context

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123,296,966,069,453

The Law of Big Numbers

One last thing:

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