congo, consultation on the go

An online marketplace for legal advice

Willy Ogorzaly willy@congo.io

Tyler Cox tyler@congo.io

congo.io 303.945.4553

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Trends in Technology

$300 B

?$40 B $13 B

Valuation$??? B

Total Industry (USA)

$155 B$11 B..........................................................

.............................................................

Time PriceComplexityProblems for Clients:

Problems for Attorneys:Client AcquisitionInefficiency Profitability

The Modern Legal Industry

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Introducing Congo…

. . . . . . . . . . . . . . . . . . .

Clients, Connect with attorneys

. . . . . . . . . . . .

Attorneys, Connect with clients

. . . . . . . . . . . .

A digital marketplace for on-demand legal advice

Via secure Web RTC 2.0 video conferencing

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

. .. .

. . .

. . .

. .. . . . . . . . . .. . . . . . . .

Attorneys pay CongoDrive C

lients

to site

Marketing: Slide 12

10% up to $500

Experts set their

own rates

Clients pay per minute or

package

Clients pay Attorneys

How does it work?

Problem

Market Testimonial Industry Marketing Competition Team Traction Ask ContactSolution

How does it really work?

Maximum user security*Built to scale w/ 3rd party API’s Seamless User Experience

Problem

Market Testimonial Industry Marketing Competition Team Traction Ask ContactSolution

Find attorneys Compare options Manage everythingConnect securely

1 2 3 4

Problem

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Tech StackIn order to decrease risk and increase speed to market, Congo integrates a suite of 3rd Party API's (Application

Programming Interfaces). The result is a beautiful, inexpensive, and scalable beta product.

(

Solution

Problem

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

To be the leading ‘virtual law office.’ One in which clients across the United States can connect with a wide range of attorneys, and attorneys across the United States can count on Congo for all their legal needs.

Solution

Five Year Vision

Day One Vision

As a starting point, we’ve chosen to focus on DUI offenders and attorneys. See the following slides for justification.

Target Attorney

79.5% more non-hourly billing

Small to Medium Law firms Initially: DUI Attorneys on LinkedIn

Who can use our platform? Any licensed, insured attorney with no history of malpractice.

Who will we market to? Why?

• Early Adopters, love online tools• Need constant supply of clients

• Comfortable with technology

Permanent changes in the marketplace include*:95.6%

more price competition improved practice efficiency

78.6% more competition from non-traditional service providers

*According to 2014 Georgetown State of Law, survey of law firm leadersProblem Solution Testimonial Industry Marketing Competition Team Traction Ask Contact

Market

Millennials are projected to be the biggest spenders by 2018!

Target Client

There are over 80 Million millennials in the United States

Lawyers have no clue how to engage millennials.

Male College Students Initially: CU Male Freshman

Who can use our platform? Anyone over the age of 18 with internet access.

Who will we market to? Why?

• 4/5 DUI offenders are Male• Males age 21-25 have highest

% of DUI’s• Out of state students are the

heaviest drinkers. They also know the fewest local attorneys.

Problem Solution Testimonial Industry Marketing Competition Team Traction Ask Contact

Market

America's Legal Industry

DUI's in Colorado

90%

Imminent Disruption

Online Legal Industry

By 2020

64% Growth $4.8B

DUI Attorney Fees

#2

Drug and Alcohol Arrests (CU)

400k 4/5 DrinkCollege Students

in Colorado

31k (or $90M)

DUI’s Annually (not incl. DWAI)

2.5k

on CU campus alone

firm leaders recognize

alcohol violationsin country

*2014 Georgetown State of Law*IBISWorld

*US Census Bureau *Denver Post *Rehabs.com/explore/drugs-on-campus

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

How will we reach clients?

• Direct Emails• Content Syndication

• Influencer Outreach

• SEO• Paid Traffic

• Blogging

• PR

• Video Marketing• Social Media

A/B Testing Analytics Conversion Optimization

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

$150kMarketing

$200Per

Conversion

750DUI Case Packages

$187kRev. from Marketing

$250Rev. per

Conversion

25%ROMI

Return on Marketing Investment

Problem Solution

Market Testimonial Industry Competition Team Traction Ask ContactMarketing

(conservative)

Marketing Partners

State by State Expansion Plan (years 1-3)

Problem Solution

Market Testimonial Industry Competition Team Traction Ask ContactMarketing

Revenue/Period

Problem Solution

Market Testimonial Industry Competition Team Traction Ask ContactMarketing

Year 1

Year 2

Year 3

ClientsAttorneys Revenues

$400k1200

12000

60000

50

500

2,500

8kOur Cut

300

24Clients

Revenue/ Attorney/

Year15 min

consultations

$4.1M

$20.3M

Talk to Lawyer

Video Chat

Docs. Legal In Court

Price Flexibility

Expert Satisfaction

No Lawsuits Pending

Competition

Marketing to Millennials

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Core Team

Joe Burchard Project Manager

Willy Ogorzaly CEO

Tyler Cox President

As members of the millennial generation, we couldn’t possibly accept the stagnant and archaic legal industry. We set out to build a new type of legal platform: one that was uniquely

tailored to suit the needs of the millennial generation. The result is a simple, efficient, and convenient platform that works for everyone.

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Advisors

Patrick Burcky

Monty Seitz

Karl Bring

Bob Steiner

Former Senior Counsel @ HP Owner at The Bring Law Firm

CFO @ Prieto Battery Director of Finance @ IKOR

Director of Finance @ Grasp Systems International

Senior Director of R&D @ HP Formerly Product Marketing Manager (America’s Region)

Worldwide Product Management Director

President of Management Systems IncProvided technology solutions

for private business, local governments, and Federal agencies.

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Advisors

Josef Shapiro

Elizabeth Stapp

Coach at eMyth Founder of Emergent Business

CU Professor of Corporate Governance and Corporate Ethics and Responsibility

Licensed Attorney

Joe Fromandi President and Founder of VSR Solutions Former VP of Risetime

Bill DietrichCourse Director for Stanford's Advanced Project

Management Program and former Lab Director @ HP

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Congo In The News:Recent Traction

Content Marketing:Blog for attorneys

(rebelmouse.com/congoattorneys) Blog for clients

(rebelmouse.com/congoknowyourrights)

655 Engagements

2.11k Views

59% Viral

41% Seed

8.29k Views

2.14k Engagements

Overall Traffic

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Every program we’ve engaged with is cash and equity free

Accelleration Programs

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

Accelerator Program

Coaching

Mentorship Program

Catalyst Startup Program

What are people saying?

- Asha M., Client

Before: I need this right NOW ! After: This is AMAZING, you just solved a gigantic problem for me. I

feel relieved...

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact

$300 B

?????

Disruption is Imminent

The question is this…

Ask

$90K closed Seeking $500k$200k assets

Why do we need it?What do we need?

Smart Money (about $500k)

Analysis and Optimization

Intellectual PropertyOperationsPrep for Series A

Advertising and Promotion

Completing Development

Attracting New Talent

Current Employee Wages

Problem Solution

Market Testimonial Industry Marketing Competition Traction Ask Contact

Capital is great. Experience, Resources,

and Network are priceless

Willy Ogorzaly willy@congo.io

Tyler Cox tyler@congo.io

............................................

www.facebook.com/Congocorp

https://twitter.com/Congodotcom

https://www.linkedin.com/company/congo-ltd-

www.congo.io

1310 College Avenue, Suite 100, Boulder, CO, 80302

303.945.4553

Problem Solution

Market Testimonial Industry Marketing Competition Team Traction Ask Contact