communication with your non-faculty coaches

2013 National Athletic Directors Conference

Anaheim Ca. Tuesday, December 17, 2013

Communication

With Non-Faculty Coaches

Fluvanna County High School Director of Student Activities

Scott Morris, CAAscmorris@apps.fluco.org

www.flucoathletics.orgWestern Albemarle High School

Athletic DirectorSteve Heon, CAA

sheon@albemarle.k12.va.uswww.westernalbemarlesports.org

To share our practices and ideas on communicating

with coaches outside of the school building and engage

in a discussion regarding the most recent and effective practices.

The most important Communication…

• What is the elevator conversation after this session?

• Find one idea you can build on from your mission and vision statement

• Use – 5wh, KWL, 3-2-1, PPPPP, Bus, Autonomy,

AMPed, etc…

Western Alb. Fluvanna

School district Three School Rural system

Single Rural County school

Population 110,000 24,000

Geographic size 726 sq miles 287 sq miles

School enrollment 1050 1170

Division enrollment 13,200 3700

Division budget total $ (round numbers) $151 million $35 million

Per pupil (round numbers) $11,668 $9,000

Athletic Budget $126,000 $0

Building Relationships

Assumptions are the termites of relationships.

Henry Winkler

5WH of Effective Communication

• Who • What

• Where • When • Why

• How

Who is your audience?

– Coaches (Most Important)• Head and/or Assistants?

– Parents• Mandatory?

– Teams• Present?

– Community• How?

Good to Great

Jim Collins on great leaders

“We found that they first got the right people on the bus, the wrong people off the bus, and the right people in the right seats – and then they figured out where to drive it.”

Who are your stakeholders?Climate is culture in action

What do you expect to accomplish?

… Your goals and objectives should align with your mission and vision:

Mission

is what you do on a daily basis

Vision

details why you do what you do and what things will look like as you realize your mission.

What is my role?

You can only pick one…

A. Player

B. Coach

C. Official

D. Parent

E. Administrator

Effective Schools --> Effective Activities

1. Safe and Orderly Environment

2. Climate of High Expectations for Success

3. Instructional Leadership from coaches

4. Clear and Focused Mission

5. Opportunity to Learn for Coaches

6. Frequent Monitoring of Team Progress

7. Home-School Relations

Communication With Coaches Outside the Building

• Used to be 20 or more years ago we all got into teaching to coach.

• Not that we got into coaching to teach

• Today, teachers teach and we have to look for coaches (lucky if you can find one and the same)

• So we have to go outside of the building to look for such coaches

Communication Cont.

• Really don’t like it

• Problems:

• AAU, Travel, American legion, Pop Warner, (Conflict of AAU v School)

• All of these have Dad’s or Mom’s who thing they are the best coaches in the world

• Football story

Communication Cont.

•So!

•What do we do?

Forms of an effective Communication

Today’s means of Communication

Sub-topics to address

• Rules and regulations

• Finances and fundraising

• Pictures

• Role of the student – their only connection

• Role of the Coach – Mentor / Model

• Significant time, energy and effort

• Evaluations (What does it mean?)

How do you Communicate?

• Coaches Meeting (Beginning, Fall, Winter, Spring, End of School Year)

• Accessibility – In Person vs. Online

• Comfort

• Proximity– What is your purpose?

• Be creative

Make changes and make it relevant

When do Communicate?

- Keep your mission in mind - Proactive vs. Reactive- Dates

- Coaches

- Parents

- Players

PPPPP

Other ways to communicate

Why Communicate?

• US corporations experience roughly a 6% employee turnover rate per year

• Education – Average turnover was 29% (1999-2000)

Urban (30%) Suburban (18%) Rural (17%)

No induction program (turnover rate of 41%)

Full induction program (turnover rate of 18%) Smith & Ingersoll, 2004

Use what works best for you and your community.

How should it happen?

• Keep them engaged with active agendas

• Feed them

• Recognition of award winners

• Give them gear

• Coaches should be active participants

• Take minutes

• How long do you go?

How to communicate?

Other sources…

• McGraw-Hill

• Already Regi

• Enter Userna

• ConnectED

Staff Shirts Handed Out

Fluvanna: New School in 12-13

A-M-P

Control leads to compliance; autonomy leads to engagement.

Daniel Pink

How to address?

With all the means, and with all the avenues to communicate, the

best means is still????

In person or on the phone

How to address?

• Booster Club / Boosters???

• Are they part of pre-season meetings?

Honorary Guests

• Preferred Booster seating• Fireworks • 12th man t-shirts • Cheerleaders Throw Promo Items • MVPs of the game – sponsored by local

businesses • Dominoes Delivery of the game • Auction the game football • PA announcements that outline upcoming events

and promote corporate/game sponsors

Special Guest at Western Football GameWhat could you do!

• Do you use PA announcements that outline upcoming events

• Who gets the results to the local media and community members?

• Do you use PA announcements that outline upcoming events

• What restaurants are open and give discounts for community members

Recognize Success

Fluvanna Pole Vaulter

2012

State

Champs

Questions?

3 - Things You Found Out2 - Interesting Things1 - Question You Still Have

Fluvanna County High School Director of Student Activities

Scott Morris, CAAscmorris@apps.fluco.org

www.flucoathletics.orgWestern Albemarle High School

Athletic DirectorSteve Heon, CAA

sheon@albemarle.k12.va.uswww.westernalbemarlesports.org