combining your online & offline marketing efforts

Combining Your Online & Offline Marketing Efforts

Marketing Services, Tools & Resources to Help Businesses GROW

Traditional vs. Digital

The reality is…

What is Integrated Marketing?

using both

ONLINE & OFFLINEmarketing to deliver a consistent

message across multiple channels

A few keys concepts…

Marketing “Channels”

Integrated Marketing is DIRECT

Consumers PREFER to Respond Online

Landing Pages are the HUB

Landing Pages

TV

Direct Mail

Email

Podcasts

Social Media

Radio

Content

Search

Landing Page Examples…

Why not just drive them to your Website?

Visual Consistency Between Channels Is Critical

Direct Mail

Print Advertising

Print Advertising

Email

Television

www.shamwow.com/tv13

Billboards

Determine Your Objective

Create Your Offer

Choose A Primary Channel

Duplicate Your Message

Launch Your Campaign

Monitor & Measure

Calculate ROI

QR Codes: Integrating Offline with Mobile

Integrating Social Media

A Few Landing Page Tools

http://www.genius.com/

http://www.hubspot.com/

http://unbounce.com/

Connect

How Can We Help You?

www.MarketPathOnline.com/GROW