#com280 |kony2012 the most viewed viral video of all times

COM280 @giorgiotedx

The most viewed viral video of all times.

#COM280

COM280 @giorgiotedx

Give people control, and they will use it..

COM280 @giorgiotedx

COM280 @giorgiotedx

“We aimed for the video to build up to their April 20th action and get at least 500,000 views in 2012; we were not prepared

for the 100 million views in ten days”Chris Carver, COO Invisible Children

0

2500000

5000000

7500000

10000000

Expected

Reach

The Unexpected

COM280 @giorgiotedx

The Breakthrough

0

7.5

15

22.5

30

Minutes

Average Kony2012

COM280 @giorgiotedx

Give people control, and they will use it..

COM280 @giorgiotedx

CONVINCED

SKEPTICAL

• ENGAGING• EMOTIONAL• WORLD AS ONE COMMUNITY• IMMEDIATE CALL TO ACTION

• OVER SIMPLISTIC• ELIMINATING KONY DOES NOT SOLVE THE PROBLEM• WHERE THE MONEY GOES?• ANACHRONISTIC

COM280 @giorgiotedx

Give people control, and they will use it..

COM280 @giorgiotedx

MAKE KONY FAMOUS

COM280 @giorgiotedx

Give people control, and they will use it..

COM280 @giorgiotedx

• AWARENESS• FROM ONLINE TO OFFLINE

COM280 @giorgiotedx

The Strategy

COM280 @giorgiotedx

The Strategy

COM280 @giorgiotedx

The Strategy

COM280 @giorgiotedx

The Online Experience

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

CULTUREMAKERS POLICYMAKERS

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COVER THE NIGHT OFFICIAL VIDEO

COM280 @giorgiotedx

COVER THE NIGHT OFFICIAL VIDEO

0 25000000 50000000 75000000 100000000

KONY2012

COVER THE NIGHT

ONLINE VIEWS

200.000

COM280 @giorgiotedx

Can ONLINE Activism move OFFLINE ?

COM280 @giorgiotedx

APRIL 20 2012

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

COM280 @giorgiotedx

Invisible Children was unprepared for their own success

Invisible Children proved that online video can move masses

KONY is now Famous

COM280 @giorgiotedx

Q&A