coherence premium ppt

Post on 19-May-2015

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DESCRIPTION

PPT of a project for my Honors Strategic Marketing Class (Spring 2011)

TRANSCRIPT

The Coheren

ce PremiumNick Holt

Mike Greco

Formal Definition: Aligns its differentiating internal capabilities with the right external market position.

In Layman’s Terms:Focus on what you do best and make every decision across every business

Coherent Business

InternalCapabilities

ExternalMarketPosition

What are Capabilities?

ProcessesInterconnected

People

KnowledgeTools

Executing BETTER

# of Capabilities

3-6

Power of Coherence “Right to Win”

Capabilities System Product & Service Fit

Way To Play

The Coherence Test

Logistics Operation/Buyer Power Company Success??

NO

Aggressive Vendor Management

Expert Point-of-Sale Analytics

Superior Logistics

Rigorous Working-Capital Management

• Science-based Innovation• Rx-OTC Switching

Claims-based Marketing

Ability to Influence Regulatory MGT and GVT Policies

Channel MGTPortfolio MGTSUCCESS!

#Winning

Losing

Takeaways

1. Divest Assets ≠ Distinctive Capabilities

2. Steamlining Nonessential Functions

3. Product Line Service Line

4. Leadership Coherence

Aligned Strategy

Capabilities System = Product/Service Portfolio

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