coherence premium ppt

11
The Coherenc e Premium Nick Holt Mike Greco

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PPT of a project for my Honors Strategic Marketing Class (Spring 2011)

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Page 1: Coherence premium ppt

The Coheren

ce PremiumNick Holt

Mike Greco

Page 2: Coherence premium ppt

Formal Definition: Aligns its differentiating internal capabilities with the right external market position.

In Layman’s Terms:Focus on what you do best and make every decision across every business

Page 3: Coherence premium ppt

Coherent Business

InternalCapabilities

ExternalMarketPosition

Page 4: Coherence premium ppt

What are Capabilities?

ProcessesInterconnected

People

KnowledgeTools

Executing BETTER

Page 5: Coherence premium ppt

# of Capabilities

3-6

Page 6: Coherence premium ppt

Power of Coherence “Right to Win”

Capabilities System Product & Service Fit

Way To Play

Page 7: Coherence premium ppt

The Coherence Test

Page 8: Coherence premium ppt

Logistics Operation/Buyer Power Company Success??

NO

Aggressive Vendor Management

Expert Point-of-Sale Analytics

Superior Logistics

Rigorous Working-Capital Management

Page 9: Coherence premium ppt

• Science-based Innovation• Rx-OTC Switching

Claims-based Marketing

Ability to Influence Regulatory MGT and GVT Policies

Channel MGTPortfolio MGTSUCCESS!

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#Winning

Losing

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Takeaways

1. Divest Assets ≠ Distinctive Capabilities

2. Steamlining Nonessential Functions

3. Product Line Service Line

4. Leadership Coherence

Aligned Strategy

Capabilities System = Product/Service Portfolio