clean up your digital dirt: how social media can help you land or lose a job

HOW SOCIAL MEDIA CAN HELP LAND OR LOSE A JOB

CLEANING UP YOUR DIGITAL DIRT

@zaneriley

Jobvite Social Recruiting Survey 2012: Jobvite Index

WEB PRESENCE MATTERS

73%OF COMPANIES HAVE FOUND A NEW HIRE THROUGH A SOCIAL NETWORK

79%OF HIRING

MANAGERS FOUND CONTENT ONLINE THAT CONVINCED

THEM NOT TO HIRE A CANDIDATE

Jobvite Social Recruiting Survey 2012: Jobvite Index

86% Of recruiters review candidates’ social network profiles—whether or not candidates share those links.

WEB PRESENCE MATTERS

PICTURES OF ALCOHOL CONSUMPTION 47%

REFERENCES TO DOING ILLEGAL DRUGS 78%

POSTS/TWEETS OF A SEXUAL NATURE 66%

PROFANITY IN POSTS/TWEETS 61%

SPELLING/GRAMMAR ERRORS 54%

Jobvite Social Recruiting Survey 2012: Jobvite Index

R E C R U I T E R S R E A C T M O S T N E G AT I V E LY T OHOW NOT TO GET A JOB

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

1. SEARCH your name to see what employers will find.2. REMOVE everything related to Slide 3. 3. COMPLETE social media profiles.4. CREATE content regularly.5. MONITOR your presence.

ALRIGHT, LET’S DO THIS.

YOURSELF

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

#1STEP

[SLIDE NOTES ATTACHED]

ALRIGHT, LET’S DO THIS.

CONTROL

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

Let’s search even deeper using a service like Reppler. [SLIDE NOTES ATTACHED]

#2STEP

ALRIGHT, LET’S DO THIS.

ALL PROFILES

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED]

#3STEP

ALRIGHT, LET’S DO THIS.

CONTENT

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED]

#4STEP

ALRIGHT, LET’S DO THIS.

PRESENCE

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

With the bad stuff gone, update all your profiles so that they are fresh and accurate.

#1STEP

ALRIGHT, LET’S DO THIS.

Granovetter, Mark S. "The Strength of Weak Ties." American Journal of Sociology 78.6 (1973). Online. 28 November 2012.

Mark Granovetter's paper "The Strength of Weak Ties" is a highly influential sociology paper, with over 22,000 citations according to Google Scholar. He discovered that the foot-in-the-door at the company where you want to work isn't going to come from your best friends or family--your strong ties. That job lead is going to come from weak ties (e.g classmates, employers, acquaintances and teachers who never became close friends) as they’re the individuals who have information and opportunities you don’t currently have. If you already had access to the opportunity why wouldn’t you have taken it already? Start being active on social media today!

H O W ( S O C I A L ) N E T W O R K I N G C A N H E L P Y O U L A N D A J O B .ALRIGHT, LET’S DO THIS.