clean up your digital dirt: how social media can help you land or lose a job

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HOW SOCIAL MEDIA CAN HELP LAND OR LOSE A JOB CLEANING UP YOUR DIGITAL DIRT @ zaneriley

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A presentation for PRSSA-SE on the very basic steps in getting active in social media, and how that can land you a job.

TRANSCRIPT

Page 1: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

HOW SOCIAL MEDIA CAN HELP LAND OR LOSE A JOB

CLEANING UP YOUR DIGITAL DIRT

@zaneriley

Page 2: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

Jobvite Social Recruiting Survey 2012: Jobvite Index

WEB PRESENCE MATTERS

73%OF COMPANIES HAVE FOUND A NEW HIRE THROUGH A SOCIAL NETWORK

79%OF HIRING

MANAGERS FOUND CONTENT ONLINE THAT CONVINCED

THEM NOT TO HIRE A CANDIDATE

Page 4: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

PICTURES OF ALCOHOL CONSUMPTION 47%

REFERENCES TO DOING ILLEGAL DRUGS 78%

POSTS/TWEETS OF A SEXUAL NATURE 66%

PROFANITY IN POSTS/TWEETS 61%

SPELLING/GRAMMAR ERRORS 54%

Jobvite Social Recruiting Survey 2012: Jobvite Index

R E C R U I T E R S R E A C T M O S T N E G AT I V E LY T OHOW NOT TO GET A JOB

Page 5: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

1. SEARCH your name to see what employers will find.2. REMOVE everything related to Slide 3. 3. COMPLETE social media profiles.4. CREATE content regularly.5. MONITOR your presence.

ALRIGHT, LET’S DO THIS.

Page 6: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

YOURSELF

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

#1STEP

[SLIDE NOTES ATTACHED]

ALRIGHT, LET’S DO THIS.

Page 7: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job
Page 8: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

CONTROL

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

Let’s search even deeper using a service like Reppler. [SLIDE NOTES ATTACHED]

#2STEP

ALRIGHT, LET’S DO THIS.

Page 9: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job
Page 10: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

ALL PROFILES

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED]

#3STEP

ALRIGHT, LET’S DO THIS.

Page 11: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job
Page 12: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

CONTENT

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED]

#4STEP

ALRIGHT, LET’S DO THIS.

Page 13: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job
Page 14: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

PRESENCE

H O W T O G E T Y O U R S O C I A L M E D I A I N C H E C K .

With the bad stuff gone, update all your profiles so that they are fresh and accurate.

#1STEP

ALRIGHT, LET’S DO THIS.

Page 15: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job
Page 16: Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

Granovetter, Mark S. "The Strength of Weak Ties." American Journal of Sociology 78.6 (1973). Online. 28 November 2012.

Mark Granovetter's paper "The Strength of Weak Ties" is a highly influential sociology paper, with over 22,000 citations according to Google Scholar. He discovered that the foot-in-the-door at the company where you want to work isn't going to come from your best friends or family--your strong ties. That job lead is going to come from weak ties (e.g classmates, employers, acquaintances and teachers who never became close friends) as they’re the individuals who have information and opportunities you don’t currently have. If you already had access to the opportunity why wouldn’t you have taken it already? Start being active on social media today!

H O W ( S O C I A L ) N E T W O R K I N G C A N H E L P Y O U L A N D A J O B .ALRIGHT, LET’S DO THIS.