claudio vandi "how do interact with users to imrpove my prototype ?"

siliconsentier.org

HASHTAG

HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?

Claudio Vandi@vandicla

claudio@siliconsentier.org

siliconsentier.org

ABOUT

2

www.siliconsentier.orgwww.siliconxperience.org

siliconsentier.org

ABOUT

3

Cité des sciences et de l’industrieUniversité de Paris 8

Laboratoire des Usages en Technologie d’Information Numérique

www.lutin-userlab.fr

siliconsentier.org

ABOUT

4

siliconsentier.org 5

HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?

siliconsentier.org 6

WHY SHOULD YOU CARE

siliconsentier.org

DESIGN IS NOT ENOUGHWHY SHOULD YOU CARE

7

siliconsentier.org 8

We sell sugarSugar is boringlet’s put it in a nice package!

WHY SHOULD YOU CAREDESIGN IS NOT ENOUGH

siliconsentier.org

-> THE SUGAR PACKET EFFECTWHY SHOULD YOU CARE

9

“You don’t want to find sugar if you expect chocolate walnuts”

OR THE IPHONE “S”EFFECT

siliconsentier.org

DROPBOX EXEMPLEWHY SHOULD YOU CARE

"Why is there one "Dropbox folder"? Quora

“Relatively early on we brought a handful of people off the street (literally) for our first round of usability tests. Most of them had trouble even getting through the installer: for example, zero of the five people noticed that we had a tray icon (our most important UI element), and more than one person tried clicking the screenshots in the tour. This was a mortifying experience for us causing us to add a Giant Ass Blue Bouncing Arrow pointing to the tray icon during install...”

10

http://alternativeto.net/software/dropbox/

siliconsentier.org 11

PRINCIPLES

siliconsentier.org

ASK YOURSELF THE RIGHT QUESTIONS BEFORE ASKING USERS

PRINCIPLES

Consider your development stageWhat are your questions now ?What can you integrate at this stage ?

Work on task elicitationWhat do you expect users to do with your stuff ?

List your questions and be specificWhat are you actually comparing ?Open questions will obtain open answersClosed questions need a null hypothesis (if I change this nothing will change)

12

siliconsentier.org

AVOID EXPLOITSOURCINGPRINCIPLES

Work on reciprocityValorize users feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience!

13

99designs.com

siliconsentier.org

LET YOUR USERS FIND YOUPRINCIPLES

Users hides where you don’t expect themLeave some place for serendipity

14

siliconsentier.org

AVOID SYNDROME(S)PRINCIPLES

Stockholm Syndrome“You are so cool, your app is so great!”

Agile developer Syndrome“That’s already planned for the next release”

Solutions ?Work with third party partners.

15

siliconsentier.org 16

METHODS AND TOOLS- REMOTE -

siliconsentier.org 17

http://www.flickr.com/photos/rosenfeldmedia/4218902509

REMOTE RESEARCH TOOLS

siliconsentier.org

WHAT FORSURVEYS

Concept testing;

Automated testing;Cheap (and dirty) market research;

18

siliconsentier.org

TOOLSSURVEYS

http://fr.surveymonkey.com

+FR$ (300$/year for unlimited surveys)Image integration (but one per question...)

- Focus on questions not on actionWhat about exploit-sourcing ?

19

siliconsentier.org

WHAT FORREMOTE MOCKUP TESTING

Testing your mockup/prototype;

A/B testing;Compare two versions;

20

siliconsentier.org

TOOLSREMOTE MOCKUP TESTING

http://usabilla.com

+Easy to setupFocus on task elicitationA/B testing

- $$ (49$/month for 1 active test / 89$ for 3)Works only with static images

21

siliconsentier.org

WHAT FORREMOTE USABILITY TESTING

Detect problems on your site;

Track users on your site;Study users behavior;

22

siliconsentier.org

TOOLSREMOTE USABILITY TESTING

http://userfly.com

+Test the real sitemousetracking$ start at 10$ month

- No Mobile versionRecord only clicks (no decision process)

23

siliconsentier.org

TOOLSREMOTE USABILITY TESTING

http://userzoom.com

+Test the real siteMobile !

- Users need to fill a form t participate $$$: starts at 9.000$

24

siliconsentier.org

WHAT FORSCREEN SHARING

Live tracking users acting on your site

See what people do on your site;Hear what they think;

25

siliconsentier.org

TOOLSSCREEN SHARING

Skype screen sharing / Screenr / any other screen sharing solution

+Discuss with individual usersFollow their thoughts (with thinkaloud)

- Needs preparation and practice to keep focusHard to engage with usersIndividual, no user-community creation

26

siliconsentier.org 27

METHODS AND TOOLS- IN VIVO -

siliconsentier.org

CLIQUEZ POUR MODIFIER LES STYLES DU TEXTE DU MASQUE

SILICON XPERIENCE

Projets19 expé réalisée16 à La Cantine3 à distance

32 projets rencontrés

La provenance : (9) Camping: Perspecteev, Qeiru, Itipic, Studyka, Cashew, Zifiz, Beansight, DocTrackr, Dabla,(7) Ecosystème Silicon Sentier : ParisApps, Weetest, ReaDIYmate, Digikaa, SNCF, Stootie, Google(5) Camping Candidat: Go4out, Kiengi, Tuneo, Prodcast, GroupCamp, (5) Cantine / Coworkers: Co-voiturage, ClearKarma, Microdon, MakeSense, APlusB(2) R&D : Encre, Turbulences(2) Béta-testeur : Qualité-esms, Everytime(1) Camping Mentor: Shoot & Win(1) Silicon Sentier (projets internes): SiliconBox

28

siliconsentier.org

WHAT FORLIVE TECHNIQUES

BrainstormingCard sortingLive UX sessionsIn the wild testingCo-creationFocus groups (“dos and donts of focus groups”)

29

siliconsentier.org

What for Gathering ideas

PrinciplesQuantity over quality

What you need Post itsUse pictures to evoke situations

HowtoRythim !Record everythingIterate: brainstorm -> organization

CASE STUDY: MICRODONBRAINSTORM AND SCENARIOS

30

siliconsentier.org

What for Observing behaviourTest in real-life conditions

PrinciplesGo wild!

What you need ParticipantsA good game design

HowtoWork in groupObserve and retranscribe immediatly

CASE STUDY: STOOTIETEST IN THE WILD

31

siliconsentier.org

CASE STUDY: GOOGLECARD SORTING

32

What for Sketching your IAIdentify users needsGain insight on people way of categorizing informationPrinciples

There is a natural way of organizing thingsWhat you need

Items and cardsHowtoOpen VS Close card sortingSearch for patterns

siliconsentier.org

CASE STUDY: KAWETLIVE UX SESSION

33

What for Observe users interacting with your servicePrinciplesObserve and avoid “agile developer syndrome”What you need

DevicesHowtoTask elicitation is paramount

siliconsentier.org

CASE STUDY: SNCFCO-CREATION FOR NEW SERVICES

34

What for Crowdsourcing PrinciplesNo spectatorThe process is the resultWhat you need Participants A common interestHowtoWork on reciprocity!

!

siliconsentier.org

START FROM PRINCIPLESHOW WE WORK

Work on reciprocityValorize feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience

35

siliconsentier.org

REMIX METHODS AND TOOLSHOW WE WORK

36

siliconsentier.org

TIMELINEHOW WE WORK

37

meeting scenarioweek 1

recruitmentweek 2

XPweek 3

Analysis and recommanda

tion document

week 4

QUESTIONS ?

Thanks

+ INFO onsiliconxperience.org (now offline)

claudio@siliconsentier.org @vandicla

xperience@siliconsentier.org@sxperience