siliconsentier.org

HASHTAG

HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?

Claudio Vandi@vandicla

claudio@siliconsentier.org

siliconsentier.org

ABOUT

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www.siliconsentier.orgwww.siliconxperience.org

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ABOUT

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Cité des sciences et de l’industrieUniversité de Paris 8

Laboratoire des Usages en Technologie d’Information Numérique

www.lutin-userlab.fr

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ABOUT

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HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?

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WHY SHOULD YOU CARE

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DESIGN IS NOT ENOUGHWHY SHOULD YOU CARE

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We sell sugarSugar is boringlet’s put it in a nice package!

WHY SHOULD YOU CAREDESIGN IS NOT ENOUGH

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-> THE SUGAR PACKET EFFECTWHY SHOULD YOU CARE

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“You don’t want to find sugar if you expect chocolate walnuts”

OR THE IPHONE “S”EFFECT

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DROPBOX EXEMPLEWHY SHOULD YOU CARE

"Why is there one "Dropbox folder"? Quora

“Relatively early on we brought a handful of people off the street (literally) for our first round of usability tests. Most of them had trouble even getting through the installer: for example, zero of the five people noticed that we had a tray icon (our most important UI element), and more than one person tried clicking the screenshots in the tour. This was a mortifying experience for us causing us to add a Giant Ass Blue Bouncing Arrow pointing to the tray icon during install...”

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http://alternativeto.net/software/dropbox/

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PRINCIPLES

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ASK YOURSELF THE RIGHT QUESTIONS BEFORE ASKING USERS

PRINCIPLES

Consider your development stageWhat are your questions now ?What can you integrate at this stage ?

Work on task elicitationWhat do you expect users to do with your stuff ?

List your questions and be specificWhat are you actually comparing ?Open questions will obtain open answersClosed questions need a null hypothesis (if I change this nothing will change)

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AVOID EXPLOITSOURCINGPRINCIPLES

Work on reciprocityValorize users feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience!

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99designs.com

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LET YOUR USERS FIND YOUPRINCIPLES

Users hides where you don’t expect themLeave some place for serendipity

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AVOID SYNDROME(S)PRINCIPLES

Stockholm Syndrome“You are so cool, your app is so great!”

Agile developer Syndrome“That’s already planned for the next release”

Solutions ?Work with third party partners.

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METHODS AND TOOLS- REMOTE -

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http://www.flickr.com/photos/rosenfeldmedia/4218902509

REMOTE RESEARCH TOOLS

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WHAT FORSURVEYS

Concept testing;

Automated testing;Cheap (and dirty) market research;

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TOOLSSURVEYS

http://fr.surveymonkey.com

+FR$ (300$/year for unlimited surveys)Image integration (but one per question...)

- Focus on questions not on actionWhat about exploit-sourcing ?

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WHAT FORREMOTE MOCKUP TESTING

Testing your mockup/prototype;

A/B testing;Compare two versions;

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TOOLSREMOTE MOCKUP TESTING

http://usabilla.com

+Easy to setupFocus on task elicitationA/B testing

- $$ (49$/month for 1 active test / 89$ for 3)Works only with static images

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WHAT FORREMOTE USABILITY TESTING

Detect problems on your site;

Track users on your site;Study users behavior;

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TOOLSREMOTE USABILITY TESTING

http://userfly.com

+Test the real sitemousetracking$ start at 10$ month

- No Mobile versionRecord only clicks (no decision process)

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TOOLSREMOTE USABILITY TESTING

http://userzoom.com

+Test the real siteMobile !

- Users need to fill a form t participate $$$: starts at 9.000$

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WHAT FORSCREEN SHARING

Live tracking users acting on your site

See what people do on your site;Hear what they think;

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TOOLSSCREEN SHARING

Skype screen sharing / Screenr / any other screen sharing solution

+Discuss with individual usersFollow their thoughts (with thinkaloud)

- Needs preparation and practice to keep focusHard to engage with usersIndividual, no user-community creation

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METHODS AND TOOLS- IN VIVO -

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CLIQUEZ POUR MODIFIER LES STYLES DU TEXTE DU MASQUE

SILICON XPERIENCE

Projets19 expé réalisée16 à La Cantine3 à distance

32 projets rencontrés

La provenance : (9) Camping: Perspecteev, Qeiru, Itipic, Studyka, Cashew, Zifiz, Beansight, DocTrackr, Dabla,(7) Ecosystème Silicon Sentier : ParisApps, Weetest, ReaDIYmate, Digikaa, SNCF, Stootie, Google(5) Camping Candidat: Go4out, Kiengi, Tuneo, Prodcast, GroupCamp, (5) Cantine / Coworkers: Co-voiturage, ClearKarma, Microdon, MakeSense, APlusB(2) R&D : Encre, Turbulences(2) Béta-testeur : Qualité-esms, Everytime(1) Camping Mentor: Shoot & Win(1) Silicon Sentier (projets internes): SiliconBox

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WHAT FORLIVE TECHNIQUES

BrainstormingCard sortingLive UX sessionsIn the wild testingCo-creationFocus groups (“dos and donts of focus groups”)

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What for Gathering ideas

PrinciplesQuantity over quality

What you need Post itsUse pictures to evoke situations

HowtoRythim !Record everythingIterate: brainstorm -> organization

CASE STUDY: MICRODONBRAINSTORM AND SCENARIOS

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What for Observing behaviourTest in real-life conditions

PrinciplesGo wild!

What you need ParticipantsA good game design

HowtoWork in groupObserve and retranscribe immediatly

CASE STUDY: STOOTIETEST IN THE WILD

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CASE STUDY: GOOGLECARD SORTING

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What for Sketching your IAIdentify users needsGain insight on people way of categorizing informationPrinciples

There is a natural way of organizing thingsWhat you need

Items and cardsHowtoOpen VS Close card sortingSearch for patterns

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CASE STUDY: KAWETLIVE UX SESSION

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What for Observe users interacting with your servicePrinciplesObserve and avoid “agile developer syndrome”What you need

DevicesHowtoTask elicitation is paramount

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CASE STUDY: SNCFCO-CREATION FOR NEW SERVICES

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What for Crowdsourcing PrinciplesNo spectatorThe process is the resultWhat you need Participants A common interestHowtoWork on reciprocity!

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START FROM PRINCIPLESHOW WE WORK

Work on reciprocityValorize feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience

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REMIX METHODS AND TOOLSHOW WE WORK

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TIMELINEHOW WE WORK

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meeting scenarioweek 1

recruitmentweek 2

XPweek 3

Analysis and recommanda

tion document

week 4

QUESTIONS ?

Thanks

+ INFO onsiliconxperience.org (now offline)

claudio@siliconsentier.org @vandicla

xperience@siliconsentier.org@sxperience