chat app final pitch

The Realtime version of

“Coles Notes”

for Conference/Events

Problem

• Not everyone uses Twitter.

• People forget to add the #Hashtag, miss the conversation.

• Folks don’t want to broadcast what they are doing.

Solution

• Event based chat, with individual rooms per presentation.

• Curated notes by session.

• Ubiquitous session detection, to help with wayfinding.

• Vendor targeted ads for tradeshow floor.

Version 1

Mind Map

Market Size

• The Convention Industry Council estimates there are more than 1.8

million meetings, trade shows, conventions, congresses, incentive

events and other meetings that take place across the United States

every year.

• Average cost of similar services are between $800-$3,500 per event,

which translates into a 1.4 - 5.4 billion dollar market opportunity.

Business Models

• Free to end users

• Event cost for conference organizers, $499 per event

• Advertising fee for vendors, $199 per vendor

Competition

Go-To-Market Strategy

For Year 1:

• OnBoarding: the goal is 8-9 conferences/events per month with 5-

10 vendors advertising.

• Test the model in Eastern Canada and iterate as we go.

Traction and Milestones

• A good amount of initial market research has been done and the first

version of the business model pricing is complete.

• Wireframes for demo and discussions with my target market to see

what appetite this is for such a product.

Live Demo

(local and online)

Contact

Darren MacDonald

902.563.6959

drrnmcdnld@gmail.com

Twitter: @drrnmcdnld