cets 2010, amanda schulze & paul dahl, creating winning webinar experiences

What’s worked for us…

Follow us on Twitter: #CETS10

Amanda Schulze•Director of Distance Learning for the Council of Residential

Specialists•Doctoral Student in Learning Technologies at Pepperdine

UniversityPaul Dahl

•Distance Learning Coordinator for the Council of

Residential Specialists

Webinars, defined Why webinars What’s working (for us and you!) Technology that we use with our

webinars What’s next

Educational session w/ objectives Live over the Internet Participants anywhere on a computer Speaker or panel that disseminates

information Group larger than 100 people Approximately 60 minutes in length

Only for marketing Can’t teach anything / Learn anything

in 60 minutes Must be FREE! Recording is same as live Teaching F2F is = to webinar No prep time is needed / easy to

execute Pack ‘em in!

Which webinar rumor have you heard in your organization?

Only for marketing Must be FREE! Recording is same as live Pack ‘em in!

Real Estate Association Continuing Education Over 40,000 members worldwide Average age of member is 55

Tomato UniversityiLearn

Online Real Estate Education

Real Estate Designations and

Certifications

The competition

Our members don’t come back Speed to market Location Revenue stream Known F2F instructors

Achieve learning objectives Generate revenue Maintain average of 200 participants

(90% attendance rate) Conduct 2 webinars per month Support implementation of learning Keep them engaged

If you post about an upcoming webinar for your organization, which of the following comments is likely to be seen from a potential participant?

I can’t wait to attend! I’ll think about, sounds interesting. Can’t go I have a dentist appt. You could not pay me to attend!

Speakers are leaders in the industry Quality content that can be

implemented Additional materials and content Follows a formula: Starts on time, has

an assignment, always on Tuesday, etc. High level of support before, during

and after Consistent look and feel / templates

Live Webinar Event

2 WeeksOut

1 WeekOut

2 Days Out

1 Day Out

Online Survey:•Submit content questions

•Collect attendee dataEmailed:

•Application assignment

Same Day

1 Day After

2 Days After

1 -2 WeeksAfter

Email:•Access to recording

•Top 5 ideas from webinar•Link to blog and memberconnect

so attendees can contribute content•Link to related product and courses•Reminder to complete Call to Action

Post content on Blog, Facebook

website

Access slides, handouts,

pre-assignment,

corresponding product

Promote:Blog, Facebook, forums, twitter,

Webinar WarriorsLinkedIn

Blast Emails (4 weeks)

Drip content and videos and online survey:

Webinar Warriors, Blog, Facebook, Twitter,

LinkedIn PollsPolls

TweetTweet

Q&AQ&A

Chat inTwitterForumWebEx

Chat inTwitterForumWebEx

Assignment

Call to Action

Assignment

Call to Action

Promote Recording:Free Clip of Recording

Provide content ideas

Folow-up: •Ask for results of

Call to Action

Email:Links to,

Online materialsLinkedIn

Evaluation

Immediate

Live Chat with

Presenter

Trends Advisory Team Polls on website and Facebook Evaluations Re-use the good speakers! New speakers moderate first Is it a series, part of a course, a

bundle?

It’s so sad when time ends with my CRS family.

http://www.youtube.com/watch?v=tx5hhyjY8vw

Tuesdays or Thursdays 1PM CST 60 minutes Never the last day of the month Practice session

Drip the content: Blog, video, Twitter, Facebook, email, website, forums, LinkedIn

Have your speakers drip content as well!James Nellis

http://www.youtube.com/watch?v=4xhkkan43VY

Mike Selvaggiohttp://www.youtube.com/watch?v=I2wIjlUyH6I

Goes through our website Get detailed information about session Confirmation is immediate / automated Reminders – one the day before and

one the day of

How many of you already have an automated registration and reminder system in place for your webinars?

Yes! No

Slides Pre-assignment – articles, to do’s Survey to submit questions Recording for one year MP3 files of recording Post assignment / activity / contest Links / information to corresponding

education and products

Article Website Activate an account Use / download an application Interview someone using it Look up a fact or stat Consider how they have used it and

what issues they have Send in separate email or will get lost!

Demographics Application / usage Issues or concerns with topic Space for open-ended comments /

questions

AT LEAST one day before webinar Recreate the same environment –

attempt it at the same time Best practices set-up Review slides and determine the poll

questions and application assignment Roles and Responsibilities Log on 30 minutes prior to start on day

of

Email support Phone support Moderator Production Assistant Presenter Tweeters

Group of 5 organized webinar attendees to attend CRS webinars

Task 1: Promote each webinar event starting two weeks out using social media

Task 2: Drip content prior to the webinar using social media/ blogging

Requirements: Have a presence/ following on social media (personal blog, twitter account)

Able to attend CRS webinars Check with legal

Refer to data and pre-assignment Polls Q&A Tweeting #CRSweb Application assignment / contest

Creating audio only MP3 filesfor on-the-move REALTORS®

http://audacity.sourceforge.net

FREE AUDIO EDITOR

RECORD

Make sure anything on your computer that makes a sound is turned off or disabled.

Your recorded audio

Highlight the section of audio that you want to make a track of….

...go to Project, Add Label At Selection...

Type in the name of your track….

Starting Point

Ending Point

Amount of time selected

All of your tracks have been marked…

File, Export Multiple

Change to MP3

Select location

Member’s online folder

Live discussion with presenter Link to evaluation / how to access all

materials Post top 5 / 7 ideas Start a discussion, “what did you get?”

Follow-up in forum about call to action Ask for more ideas Post contest winners Email how to access recording and

MP3s

Networking opportunities Mobile Share information More video Bundled with courses Credit toward designation

Email aschulze@crs.com for more samples and online files or to attend one of our webinars

Create a promotional video for your next webinar and share with us

Create your webinar brand

Create MP3 File for your next session