case study of twitter

What’s Happening ?

CRM & Twitter Sievleang LY

Background

What is Twitter ?

Twitter for Business

Twitter for Government & Politician

Twitter for Celebrities

SWOT Analysis

Twitter & Facebook

Initiator Odeo Founder Odeo FounderTwitter’s creative idea

Vibrate Twitchtwist, twit, twitch, twitcher, twitchy

Twitter

“The light chirping sound made by certain birds.” “Agitation or excitement; flutter.” Twitter.

Background

Mountain Bluebird Larry The Bird Twitter Bird

CRM & Twitter By : Sievleang LYCRM & Twitter Sievleang LY

“Twitter is not a technology. It’s a conversation. And it’s happening with or with you.” - Charlene Li

Co-Author of Groundswell

CRM & Twitter By : Sievleang LYCRM & Twitter Sievleang LY

It’s a Nest of Conversation !

CRM&Twitter By : Sievleang LY

What is Twitter?

An online social network service that enables users to

send and read short 140 text messages called Tweets.

Twitter is a real time information network

Connects you to the news and information that YOU

want to see.

Users post conversation or Tweets

Other users follow the Tweets

Twitter is big…

Twitter handles over 517 million accounts and 340 million tweets per day

11 Twitter accounts created every second

1 million accounts currently added to Twitter everyday

A study from Sysomos shows the top 10% of Twitter users make up for more than 86% of the total Tweets – pointing out that the more followers a person has the more frequently they are likely to Tweet.

Source: http://www.alexa.com/siteinfo/twitter.com

Visitors

FireHorseData Licensing

Native Marketing 85% of Twitter’s revenue come from advertising on its

Promoting a tweet that will appear in people's timelines

Promoting a whole account

Promoting a trend.

How Does Twitter Make Money?

Promoting a Tweet

Promoting an account

Promoting a Trend

• For promotion products and services

– Example: Dell Inc., in late 2008

• Managing customer relations

– Example : Comcast

Your brand is being defined by what others are saying about it

Listening: Search

Twitter search is enormously useful…and under-utilized.

By query / phraseBy usernameBy locationBy sentimentSave your searches!

Example: Local Search

Search: People looking for best coffee in San Francisco area.

Useful for: local coffee shops, bigger chains, customer support, etc.

Example: Customer Sentiment

Source: CMB Consumer Pulse Research, 2011

• Source: CMB Consumer Pulse Research, 2011

Twitter for Government & Politician

Twitter for Celebrities

SWOT Analysis of twitter

Strength :A good brand image in market for credible celebrity accounts

One of the early market entrants

Speedy and concise updates enabled

Highly preferred by organizations or celebrities for business or publicity purpose

Has a strong brand name already and popular mascot the bluebird

Great platforms to interact with their customers

Weakness :

Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users.

Unable to innovate to offer newer features

The business model has limited scope for expansion

Opportunity:

It may become the dominant way for businesses to communicate with their customers.

To invite more celebrities and organizations to create credible accounts

Integrate with more telecom operators or similar companies

Threats:

Competitors present in market

New upcoming social networking websites

Fake accounts and hacking instances

Twitter and Facebook

What’s Happening ?

What’s on your mind?

Growth in worldwide user base for Twitter vs. Facebook.Source: http://www.diffen.com/difference/Facebook_vs_Twitter

Source: http://www.theawl.com/2014/02/are-twitter-and-facebook-worth-anything

$11 bn in 2013

How much it’s worth ?

$100.7 bn in 2013

References

TWITTER : http://www.mbaskool.com/brandguide/media-and-entertainment/1231-twitter.html

Facebook vs. Twitter :http://www.diffen.com/difference/Facebook_vs_Twitter

Twitter 'worth $11bn, likely to float in 2014‘:http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/9778773/Twitter-worth-11bn-likely-to-float-in-2014.html

Are Twitter, LinkedIn And Facebook Worth Anything?: http://www.theawl.com/2014/02/are-twitter-and-facebook-worth-anything

Twitter Near $70 Valued at $38 Billion or $49 Billion: http://blogs.wsj.com/moneybeat/2014/01/03/twitter-near-70-valued-at-38-billion-or-49-billion/

http://techcrunch.com/2013/07/25/despite-gains-facebook-is-currently-worth-24-billion-less-than-when-it-first-went-public/

http://www.bloomberg.com/news/2013-08-26/facebook-market-value-tops-100-billion-amid-mobile-ad-push.html

Here's What Happened To Forgotten Twitter Co-Founder Noah Glass After He Was Kicked Out Of The Company, http://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013-10#ixzz3IOCSbg9Lhttp://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013-10

Noah Glass, the forgotten founder of Twitter, http://www.news.com.au/technology/online/noah-glass-the-forgotten-founder-of-twitter/story-fnjwnhzf-1226901003356

case study of twitter

Business

090914 twitter case study

social media case study : twitter

is twitter a successful channel to users: a case study

indian celebrities on twitter: a case study

3.6 million twitter impressions per month: 3-month case...

twitter live studio world cup 2014 case study

sumall twitter thank you campaign: a case study

chirpaloo pivotcon twitter case study: adam duritz

case study: whizz kidz on twitter

social media case study: indian celebrities on twitter

gozoop - twitter trend case study xpress money ...

a case study in text mining: interpreting twitter data

twitter case study - generate strong leads that convert to...

real time analytics for big data a twitter case study

case study: danish museums on twitter

twitter case study: just falafel

kurang asem candy truck branding - twitter case study (by...

marketing management - case study of twitter

changing roles of journalists – a case study on twitter...

motrin moms twitter case study