case study of twitter

What’s Happening ?

CRM & Twitter Sievleang LY

Background

What is Twitter ?

Twitter for Business

Twitter for Government & Politician

Twitter for Celebrities

SWOT Analysis

Twitter & Facebook


Initiator Odeo Founder Odeo FounderTwitter’s creative idea

http://www.news.com.au/technology/online/noah-glass-the-forgotten-founder-of-twitter/story-fnjwnhzf-1226901003356


Vibrate Twitchtwist, twit, twitch, twitcher, twitchy

Twitter

“The light chirping sound made by certain birds.” “Agitation or excitement; flutter.” Twitter.

Background


Mountain Bluebird Larry The Bird Twitter Bird

CRM & Twitter By : Sievleang LYCRM & Twitter Sievleang LY

“Twitter is not a technology. It’s a conversation. And it’s happening with or with you.” - Charlene Li

Co-Author of Groundswell

CRM & Twitter By : Sievleang LYCRM & Twitter Sievleang LY

It’s a Nest of Conversation !

CRM&Twitter By : Sievleang LY

What is Twitter?

An online social network service that enables users to

send and read short 140 text messages called Tweets.

Twitter is a real time information network

Connects you to the news and information that YOU

want to see.

Users post conversation or Tweets

Other users follow the Tweets


Twitter is big…

Twitter handles over 517 million accounts and 340 million tweets per day

11 Twitter accounts created every second

1 million accounts currently added to Twitter everyday


A study from Sysomos shows the top 10% of Twitter users make up for more than 86% of the total Tweets – pointing out that the more followers a person has the more frequently they are likely to Tweet.


Source: http://www.alexa.com/siteinfo/twitter.com

http://www.alexa.com/siteinfo/twitter.com

Visitors



FireHorseData Licensing

Native Marketing 85% of Twitter’s revenue come from advertising on its

site

Promoting a tweet that will appear in people's timelines

Promoting a whole account

Promoting a trend.

How Does Twitter Make Money?


Promoting a Tweet



Promoting an account



Promoting a Trend



• For promotion products and services

– Example: Dell Inc., in late 2008

• Managing customer relations

– Example : Comcast


Your brand is being defined by what others are saying about it

Listening: Search

Twitter search is enormously useful…and under-utilized.

By query / phraseBy usernameBy locationBy sentimentSave your searches!



Example: Local Search

Search: People looking for best coffee in San Francisco area.

Useful for: local coffee shops, bigger chains, customer support, etc.



Example: Customer Sentiment





Source: CMB Consumer Pulse Research, 2011



• Source: CMB Consumer Pulse Research, 2011



Source: CMB Consumer Pulse Research, 2011

Twitter for Government & Politician


Twitter for Celebrities


SWOT Analysis of twitter


Strength :A good brand image in market for credible celebrity accounts

One of the early market entrants

Speedy and concise updates enabled

Highly preferred by organizations or celebrities for business or publicity purpose

Has a strong brand name already and popular mascot the bluebird

Great platforms to interact with their customers



Weakness :

Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users.

Unable to innovate to offer newer features

The business model has limited scope for expansion



Opportunity:

It may become the dominant way for businesses to communicate with their customers.

To invite more celebrities and organizations to create credible accounts

Integrate with more telecom operators or similar companies



Threats:

Competitors present in market

New upcoming social networking websites

Fake accounts and hacking instances


Twitter and Facebook


What’s Happening ?

What’s on your mind?



Growth in worldwide user base for Twitter vs. Facebook.Source: http://www.diffen.com/difference/Facebook_vs_Twitter


http://www.diffen.com/difference/Facebook_vs_Twitter



Source: http://www.theawl.com/2014/02/are-twitter-and-facebook-worth-anything

http://www.theawl.com/2014/02/are-twitter-and-facebook-worth-anything


$11 bn in 2013


How much it’s worth ?

$100.7 bn in 2013

References


TWITTER : http://www.mbaskool.com/brandguide/media-and-entertainment/1231-twitter.html

Facebook vs. Twitter :http://www.diffen.com/difference/Facebook_vs_Twitter

Twitter 'worth $11bn, likely to float in 2014‘:http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/9778773/Twitter-worth-11bn-likely-to-float-in-2014.html

Are Twitter, LinkedIn And Facebook Worth Anything?: http://www.theawl.com/2014/02/are-twitter-and-facebook-worth-anything

Twitter Near $70 Valued at $38 Billion or $49 Billion: http://blogs.wsj.com/moneybeat/2014/01/03/twitter-near-70-valued-at-38-billion-or-49-billion/

http://techcrunch.com/2013/07/25/despite-gains-facebook-is-currently-worth-24-billion-less-than-when-it-first-went-public/

http://www.bloomberg.com/news/2013-08-26/facebook-market-value-tops-100-billion-amid-mobile-ad-push.html

Here's What Happened To Forgotten Twitter Co-Founder Noah Glass After He Was Kicked Out Of The Company, http://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013-10#ixzz3IOCSbg9Lhttp://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013-10

Noah Glass, the forgotten founder of Twitter, http://www.news.com.au/technology/online/noah-glass-the-forgotten-founder-of-twitter/story-fnjwnhzf-1226901003356

http://www.mbaskool.com/brandguide/media-and-entertainment/1231-twitter.html

http://www.mbaskool.com/brandguide/media-and-entertainment/1231-twitter.html

http://www.diffen.com/difference/Facebook_vs_Twitter

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/9778773/Twitter-worth-11bn-likely-to-float-in-2014.html



http://blogs.wsj.com/moneybeat/2014/01/03/twitter-near-70-valued-at-38-billion-or-49-billion/

http://techcrunch.com/2013/07/25/despite-gains-facebook-is-currently-worth-24-billion-less-than-when-it-first-went-public/

http://www.bloomberg.com/news/2013-08-26/facebook-market-value-tops-100-billion-amid-mobile-ad-push.html

http://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013-10#ixzz3IOCSbg9L

http://www.businessinsider.com/forgotten-twitter-co-founder-noah-glass-2013-10

http://www.news.com.au/technology/online/noah-glass-the-forgotten-founder-of-twitter/story-fnjwnhzf-1226901003356