case study basf - social media in ir

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Beginning 2009 First thoughts about Social Media engagement and intensive

Research on the subject

October 2009 Establishing an IR Twitter Accounts

together with the Q3 2009 reporting

September 2010 Setting Up a BASF SIideshare account

July 2011 BASF IR opens Stocktwits account

April 2012 Relaunch of mobile Website

with integrated Social Media Channels

2013 Further development of existing and new channels

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Use since October 2009

Follower ~ 2.500

Following: 650

Disclaimer

Personalized with photo and

contact details

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USA & Canada,

30%

Germany, 24%

Japan, 9%

Brasil, 7%

UK, 5%

Others, 15%

English, 60%

German, 27%

Spanish, 4%

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US-based platform with

roughly 500k traders und

investors

Connected to Twitter

Snapshot about the

Company & Contacts

Links zu current newsflow

and reporting

BASF own account

established it in July 2011

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IR-Presentations

Reports

Corporate equity story

Investor Days /

Segment Days

Stable high number of

visits

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No separate IR-Account

IR posting IR-Topics

of general interests e.g.

Management Interviews,

Rankings, Investor Days

Corporate Account since

August 2010

> 130.000 “Likes”

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Integrate Engage Distribute Publish

Source: How to make Social Media work for you (Q4 Web Systems) – January 2012

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Thank you very much!!!

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