business feasibility study dimensions for existing software product ventures

Business Feasibility Assessment

Existing Software Product Business Ventures

Business Idea Product/s Market GTM Strategy Management Model Economical & Financial Exit Strategy

Viability Dimensions

Business Idea Viability

Uniqueness of the Idea Value Proposition-

Address Customer pain Economic Scenario Industry Scenario

Functionalities Feature Richness & Benefits

thereof Simplicity, Ease of Use for Quick

Adoption Ease of Deployment User Documentation & Training

Material Product Robustness Learning from Customer

Experience Readiness for Mass Marketing Future Scope of Development New Products Plans

Product Viability

Market Environment Size of the Market Sustainability of the Market Target Market Pricing & acceptance to Market Competition & similar products Competitive Advantage

Market Viability

Customer Awareness /

Demand Creation

•Branding Strategy•PR, Advertisement & Promotion Strategy

Customer Acquisition Plans

•Direct Approach to Customers & Viability•Channel Partners Strategy & Success Probability•Business Alliances Plans & Success Probability

CRM (Customer Relationship

Management)

•Customer Delighters•Repeated Revenue & Customer References

GTM (Go-to-Market) Strategy & it’s Viability

Management Model Viability Domain Expertise Application of knowledge / Skills Readiness to take More Training Employee Management &

Recruitment Fitness of System & Procedures Technology Backing & Enablement Management of Intellectual

Property Management of Identified Risk Ability to Delegate to Staff Suitable Organization Structure Suitability of Management and

Quality Protocols Ability to measure Business

Process

Economical & Financial Viability Start up Cost

Customer Awareness/Branding Cost Feasibility

Customer Acquisition Cost

Product Deployment Cost

Customer Support Cost

Cost of Customer Relationship Management

Channel Development Cost

Capital Requirement

Production Cost

Inventory/Working Capital Cost

Operation Costs

Overall Return on Investment

Overall Profitability

Break Even Point

Sustainability of Market v/s Projected Revenue

Ability to Generate Economic Value

Exit Strategy Viability

Define exit strategy Create wealth from exit

strategy Relate exist strategy to

industry model Identify potential buyers

and/or strategies Create capital assets i.e. IP Schedule exit strategy

Thank YouIndian Chartered Accountant | Entrepreneur | Domain Expert for CRM, Knowledge Mgmt. & Professional Services Automation

CA. B.C.Chechani

ca.bc.chechani@gmail.com