business feasibility study dimensions for existing software product ventures
DESCRIPTION
A Compilation of dimensions to assess the feasibility of a software product ventures. These dimensions are very important while assessing the feasibility and stability of any software venture. This helps in assessing oneself and convincing investors.TRANSCRIPT
Business Feasibility Assessment
Existing Software Product Business Ventures
Business Idea Product/s Market GTM Strategy Management Model Economical & Financial Exit Strategy
Viability Dimensions
Business Idea Viability
Uniqueness of the Idea Value Proposition-
Address Customer pain Economic Scenario Industry Scenario
Functionalities Feature Richness & Benefits
thereof Simplicity, Ease of Use for Quick
Adoption Ease of Deployment User Documentation & Training
Material Product Robustness Learning from Customer
Experience Readiness for Mass Marketing Future Scope of Development New Products Plans
Product Viability
Market Environment Size of the Market Sustainability of the Market Target Market Pricing & acceptance to Market Competition & similar products Competitive Advantage
Market Viability
Customer Awareness /
Demand Creation
•Branding Strategy•PR, Advertisement & Promotion Strategy
Customer Acquisition Plans
•Direct Approach to Customers & Viability•Channel Partners Strategy & Success Probability•Business Alliances Plans & Success Probability
CRM (Customer Relationship
Management)
•Customer Delighters•Repeated Revenue & Customer References
GTM (Go-to-Market) Strategy & it’s Viability
Management Model Viability Domain Expertise Application of knowledge / Skills Readiness to take More Training Employee Management &
Recruitment Fitness of System & Procedures Technology Backing & Enablement Management of Intellectual
Property Management of Identified Risk Ability to Delegate to Staff Suitable Organization Structure Suitability of Management and
Quality Protocols Ability to measure Business
Process
Economical & Financial Viability Start up Cost
Customer Awareness/Branding Cost Feasibility
Customer Acquisition Cost
Product Deployment Cost
Customer Support Cost
Cost of Customer Relationship Management
Channel Development Cost
Capital Requirement
Production Cost
Inventory/Working Capital Cost
Operation Costs
Overall Return on Investment
Overall Profitability
Break Even Point
Sustainability of Market v/s Projected Revenue
Ability to Generate Economic Value
Exit Strategy Viability
Define exit strategy Create wealth from exit
strategy Relate exist strategy to
industry model Identify potential buyers
and/or strategies Create capital assets i.e. IP Schedule exit strategy
Thank YouIndian Chartered Accountant | Entrepreneur | Domain Expert for CRM, Knowledge Mgmt. & Professional Services Automation
CA. B.C.Chechani