business + creative development: a parallel process

Business + Creative Development: A Parallel ProcessSeminarAnita Ondine

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Vancouver, BCThursday, April 28, 2011

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Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Agenda

• The Parallel Process

• Creative Development

• Business Development

• Production Process

• Back to the Start

The Parallel Process

Designing Transmedia

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• Creative

+

• Business

The Parallel Process

• Project Plan

• Reporting Lines

• Contracting Process

• Shared Calendars

• Risk Management

• Joint Meetings

Creative Development

• Development questions

• Media architecture

• Unified storyworld

• Scripting

• Game mechanics

• Releasing schedule

• Participation pyramid

Development Questions

• What are you creating?

‣ core concept / theme / premise

‣ ideal way to communicate

‣ look & feel

‣ target audience

‣ motivation and rewards

Creative Development

mobile apps

web

ARGs

gamestelevision

telephone

live events

merchandise

Media Architecture

social media

film

• Different story forms

• Unified by theme/character/context... storyworld

• Connected using hooks

• Designed from page 1 of the screenplay to function as a fully integrated transmedia experience

Scripting

Alternate Story PathsCreative Development

Game MechanicsCreative Development

Incentives

Rewards

Social Connections

Win a prize

Celebrity Access

Solve a Mystery

Geolocational Awareness

Leader boards

Social Status

Red Herrings

Releasing scheduleCreative Development

Lance Weiler’s Head trauma

Creative Development Participation pyramid

Evangelists

Casual

Engaged

India

Australia

United Kingdom

China

Canada

Japan USA

South Africa

Business development New business paradigms

Back to the Beginning The Operative Idea