bullseye health

Everyday, New Customers are Looking for you Online.

We can help them find you.

Everyday, New Customers are Looking for you Online.

We can help them find you.

Building Traffic & Building Leads

• ROI Based– Measurable results… beyond the usual metrics

• IP Targeting to the individual user– Capture the exact query of the user / intent

• Path / Item Ordered and Why / Geo / Phone Conversation = Search Term

• Reallocation of funds from actionable items in REAL TIME

– Search / Content / Display / Social / Mobile

• Targeting and evaluation to the site level– Like sites / Negative sites / Remarketing beyond the individual users

• Real time reporting– Better Business Decisions / Measure Offline Media / Media Plans

• Extension of your Marketing efforts – Client Support– Not Just Another Vendor – Alignment of Goals / Metrics / Vision

How is Bullseye Different?

SEMSEM

DisplayDisplay

ContentContent

AtlanticHealth.ORG

AtlanticHealth.ORG OrderOrder

UserUser

CallsCalls

Atlantic Health.org

Atlantic Health.org

Atlantic Health.org

Atlantic Health.org

Atlantic Health.org

Understanding YOUR Customers

*Application Programming Interface

Best cardiac center nj

Atlantic Health.org

Genetic testing morris county

Pediatric neurologist

Best cardiac center nj

Prostate cancer specialists

Orthopedic surgeons near essex county

Heart hospitals

Challenge # 1

Millions of links,thousands of pages.

• There are literallyThere are literally millions millions of potential search results to choose fromof potential search results to choose from……

Our Solution

• Sponsored Results Sponsored Results –– Targeting First Page Targeting First Page

* Ultimately, campaign management and advertising budget determines placement.

Sponsored Links Sponsored Links

FAST, ACCOUNTABLE FAST, ACCOUNTABLE RESULTSRESULTS

Evolvement of SEM

• High Visibility Managed CPC (Algorithmically) • Proper Placement Use of latest technology / Site

Links• Directed ad copy Securing more screen real

estate

Organic Optimization

SEO Based on Statistically Significant SEO Based on Statistically Significant ResultsResults……

• Use of actual campaign data.– specific down to IP Address activity

• Complete analysis delivered to you. – Laser specific keywords for individual

site pages• On going SEO management.

Pediatric neurologist

Best cardiac center nj

Genetic testing center

Physical rehabilitation

Stroke centers somerset nj

Home health care

Pediatric neurologist

Best hospitalIn essex cty

Physicalrehab

Prostate cancer

Cardiac centers

GeneticTesting nj

Stroke centers

Top nj Oncolgist

SEM / SEO Working Together

* Ultimately, campaign management and advertising budget determines placement.

Copy based on Results

• Specific copy with Phone numbers in ads – Increase in Calls – Reduction in cost– Less opportunity to lose client

• Local Business Listing

• Local Business Ads

• The Special After Hours campaign, when funded properly, adds significant order volume. (significantly decreases all other ads)

– Copy directed to online ordering after call center is closed

• Continue to monitor real time conditions / events– Sunny Saturdays tend to yield fewer orders than rainy Sundays– Spend and ads adjusted accordingly

• These ads are in queue and will rotate when conditions are appropriate

Top Ranked Cardiac Care NJMake an Appt. with a Premier CardiacSpecialist. Call Today: 888-494-2177.AtlanticHealth.org/Gagnon

Top Ranked Cardiac Care NJMake an Appt. with a Leading CardiacSpecialist. 24 Hours: 888-494-2177AtlanticHealth.org/Gagnon

Challenge # 2

There are There are numerousnumerous places to search Online… places to search Online…

Today, numerous search engines & directories Today, numerous search engines & directories

provide local results.provide local results.

Source: Nielson NetRankings, 2006

An Evolving Local Marketplace

All Properties Are Targeted

Our Solution: Total Saturation…Reach 95% of Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or NationallyYour Market Locally, Regionally or Nationally

Content Networks

Users spend nearly half of their

time viewing content

Targeted Ads

• Poorly Targeted ad

• Low Relevancy

• Higher CPC

• Highly Targeted ad

• High Relevancy

• Lower CPC

• Better Conversions

Physical therapy

Cancer treatment

Alzheimers center

pediatric neurologist

Best oncology dept. NJ

Breast cancer center

Top Cancer Hospitals

Skin cancer specialist 07869

Atlantic Health Local services in your areaCall todaywww.local.com

World Class Cancer CenterHighly Effective Treatments by theRegion’s Top Oncologists.AtlanticHealth.com/Simon

Deep Linking

Placement Directed Ad copy A/B Testing

Best oncology dept. NJ

Breast cancer center

Top Cancer Hospitals

Skin cancer specialist 07869

World Class Cancer Care NJHighly Effective Treatments by theRegion’s Top Oncologists. AtlanticHealth.org/Simon

World Class Cancer Care NJHighly Effective Treatments by theRegion’s Top Oncologists.AtlanticHealth.org/Simon

Cancer Treatment NJAward-Winning Cancers CentersExpert Care, Compassion & Hope. AtlanticHealth.org/Simon

World Class Cancer Care NJHighly Effective Treatments by theRegion’s Top Oncologists.AtlanticHealth.org/Simon

Deep Linking

• Fewer Clicks for Consumer

• Highly Targeted ad

• High Relevancy

• Lower CPC

• Better Conversions

World Class Cancer Care NJHighly Effective Treatments by theRegion’s Top Oncologists.AtlanticHealth.org/Simon

Advanced Physical TherapyState of the Art Outpatient Facilities.Safe Pain Treatment & Rehab.AtlanticHealth.org/PhysRehab

Top Ranked Cardiac Care NJMake an Appt. With One of NJ’s TopPremier Cardiovascular Specialists.AtlanticHealth.org/Gagnon

Challenge #3

Reaching only the Reaching only the local local prospects, in prospects, in youryour market…market…

Our SolutionOur Solution::A combination of IP-targeting technology, keyword

modifiersand properly designed ads target your specific

market.

Target your Region,

City or Local Area.

Target Specific Areas

Target Specific Cities

Pediatric neurologist 07869

appartamenti ny

International Targeting

Someone Looking for a cardiac surgeon in North Jersey

They select Our Services and Visit Gagnon...but don’t make contact.

Bullseye saves user information. User is recognized across content networks.Bullseye shows your text ads to a targeted user/audience.

Remarketing Your Message

cardiac surgeon north jersey

Top Ranked Cardiac Care NJ Gagnon Cardiovascular Institute.Leaders in Cardiac Care. Learn More.www.AtlanticHealth.org/Gagnon

Remarketing Your Message

Remarketing Your Message

State-of-the-Art Cancer CareHighly Effective Treatments by theRegion’s Top Oncologists.AtlanticHealth.org/Simon

Follow the User Deliver the Right Message

oncolgist

Liver cancer doctor

Pediatric neurologist

Cardiac care 07869

Keyword

Best oncology dept

Vascular specialist

Seizure specialist

Physical rehab essex

Alzheimers care

Best oncology Dept

Simon

Deliver the Right Message… for THAT user

Appropriate Message for Specific Users

Drive Traffic With Local Business Listings

Promote Business Locations With Local Business Ads

Targeted Results on HTML PhonesI-phone, T-mobile G1 and others

• Ability to track mobile HTML web pages– user path making a purchase from start

to finish

• Mobile-specific calls-to-action • Exclusive campaign creation• Accountable results

“Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.”

Source Inside AdWords crew

-Mobile Isn't Just the Cell Phone Anymore-

Smartphones

Portable multimedia devices

GPS-related devices

E-readers

Gaming devices

Expand Your Reach With Image & Video Ads

Push to Social Networks

Social Networks Facts

• From 2007 to 2011, US adult usage will rise from 37% to 49%– US teen usage will increase from 70% to 84%.

• Changes in technology are expanding social networking experiences.– User profiles offer highly targeted advertising

opportunities

• US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011

Social Networks

Challenge #4

No way to accurately track activity or results…No way to accurately track activity or results…

online salesonline sales

impressionsimpressions

conversionsconversions

repeat clientsrepeat clients

phone callsphone calls

walk-inswalk-ins

new customersnew customers

clicksclicksoffline salesoffline sales

site activitysite activity R.O.IR.O.I..

The “Proxy” Process

How Is It Done?

The “Proxy” Process

Remote Call Forward NumbersAutomatically Assigned.

800-555-1212

Log In Access To Reports

Daily Reports Track All Activity And Leads

Cardiac specialists

BullsEye,

BullsEye,

Statistics Per Network

User IP Address

Cardiac care center

Pediatric oncologist

Physical therapy

Home health care

Best neurologist nj

Sports medicine 07869

Seizure specialist

Phone Call Data

Atlantic Health

Enhanced Call Reports

Detailed Caller Information

Call Activity

Caller Demographics

Site Activity

Conversion Based Optimization

Pediatric oncologist

Physical therapy somerset county

Alzheimers treatment center

Home health care

Best heart hospital nj

Genetic testing center

Conversion Based Optimization Path

Cardiologist nj

Click Fraud Alert / Prevention

Converting Demographic Keywords

Best heart hospital nj

Conversion Based Optimization

Bullseye’s

Thank You!