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G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
L A T E S T N E W S A N D M A R K E T I N T E L L I G E N C E O N T H ET A R G E T C O U N T R I E S F O R T H E G C C . E U N E T W O R K
I N D I A - M E X I C O - S O U T H K O R E A - U A E - U S A
GCC.euMarketsWatch
4
Dear colleagues,
Those engaged in the field of cosmetic industry are continuously challenged to
innovate towards the development of new products. These shall meet the
needs, the believes and lifestyle of a demanding consumer. The process is
based on a unique industrial ecossystem that includes the ingredient, the
concept of the product, the formulation, packaging, production methods,
laboratory testing and regulatory processes.
It would not be possible to fullfill the high standards and requirements
outlined, without recognizing that science is one of the most important drivers
for the sector. This is why cosmetic industry has been increasingly recognized
for its technical and scientific value. Other contributions are equally relevant
such as marketing and product communication, supply chain, sustainability
and social commitment.
The challenges faced by the cosmetic industry are so wide that individual
efforts are frequently insuficient to meet the established goals. Having the
opportunity to network with other companies, to share knowledge and ideas
and to learn about other markets and strategies obviously enlarges all
probabilities of success.
Through GCC we move even further and have the opportunity to look beyond
the national reality that we know best. New markets, different consumers and
a world of opportunities to learn, to share and to be inspired by other realities.
Together we are stonger and for sure good business will then arise.
ANA PALMEIRAPRESIDENT OF AEBB
ASSOCIAÇÃO EMPRESARIALDA BEIRA BAIXA - PORTUGAL
2
Voice of theIndustry
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
SpecialFocus
LatestNews
GoInternational
MarketData
P. 04
WORLD MARKET FORBEAUTY AND PERSONAL
CARE (PART 2)
P. 10
TARGET MARKETS NEWS ONBUSINESS, INNOVATION,
TRENDS, REGULATORY & RETAIL
P. 14
COLOUR COSMETICSMARKET DATA ON
TARGET COUNTRIES
P. 21
FIND SERVICES & ACTIVITIESTO ENHANCE YOUR
INTERNATIONALISATION
World Market for Beauty and Personal Care (Part 2)
In the second part of this abstract about the World Market for Beauty and Personal Care we will include some
analysis about the leading companies & brands and the most relevant trends that are shaping the industry.
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
5
SOURCE: EUROMONITOR INTERNATIONAL
The top f ive beauty and personal care players global ly saw their combined share drop from 34% to
32% between 2015 and 2020.
2020 saw beauty’s competit ive environment shaken up. While major companies continued to face
share erosion from smaller indie players, COVID-19 brought new chal lenges, with the severity of
the impact of COVID-19 rest ing on portfol io and geographic exposure.
Asia Pacif ic remains the most fragmented region, but fragmentation is r is ing rapidly in Western
Europe, North America and Australasia, as the top f ive players come under threat f rom other
brands. Fragmentation dropped in Lat in America in 2020, as Natura & Co became the regions
leading beauty company through the acquisit ion of Avon.
MARKET FRAGMENTATION CONTINUES TO RISE IN MOST REGIONS
6
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
Leading companies & brands
GEOGRAPHIC EXPOSURE A KEY FACTOR IN ONGOING PERFORMANCE
Going into 2021, i t wi l l continue be a test ing
ground as to how to maintain or boost brand
loyalty through consumer engagement
regardless of lower sales, due to less
demand, downgrading and substitut ions.
Moreover, with international brand imports
and tourist spending st i l l down compared to
pre-COVID-19 levels , the r ise in credibi l i ty of
local players is l ikely to come to the fore.
While 2020 was a struggle for many of the
leading industry players, the severity of the
impact var ied, based on exposure to
part icular categories and virus-affected
markets, notably in Western Europe and
North America. Those with a strong presence
in China – the epicentre of the rebounding
beauty market – have fared better , with
L'Oréal and Estée Lauder report ing double-
digit growth in China in 2020, conf irming a
strong appetite for beauty products.
7
LOCAL CHINESE BRANDS ARE SOME OF THE FASTEST GROWING GLOBALLY
Of the fastest growing
company over 2015-2020,
many are local Chinese
players. Pechoin (Shanghai
Pehchaolin Daily Chemical)
and Chando (Jala Co)
continue to cement their
positions as two of China’s
leading beauty brands,
owing to their wide
availability through local
digital platforms like Tmall
and JD.com.
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
PRIVATE LABEL FUELLED BY STORE CLOSURES AND REDUCED CONSUMER CONFIDENCE
Private label sales grew by 3% in 2020 – the
highest growth experienced over the review
period – largely owing to the closure of non-
essential stores in many countries during
lockdown, with many consumers turning to
supermarkets and pharmacies for their beauty
and personal care needs, providing
opportunities for private label players to step
up. At the same time, lower economic activity
and high unemployment rates weakened
consumer spending power, leading many to
trade down to cheaper alternatives, a trend that
may continue into the forecast period under
COVID-19’s ongoing recessionary impact.
8
2020 THEMES REMAIN RELEVANT, BUT WILLTRANSITION TOWARDS NEWER TRENDS
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
Trends Shaping the Industry
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EXAMINING FIVE TRENDS SHAPING THEBEAUTY AND PERSONAL CARE INDUSTRY
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
LatestNews
TARGET MARKETS NEWS ONBUSINESS, INNOVATION,TRENDS, REGULATORY & RETAIL
I N D I A - U A E - M E X I C OS O U T H K O R E A - U S A
B U S I N E S S - I N N O V A T I O NT R E N D S - L E G A L - R E T A I L
M A R K E T S T O P I C S
Latest NewsTARGET MARKETS NEWS ON BUSINESS,
INNOVATION, TRENDS, LEGAL & RETAIL
I N D I A
India’s beauty and personal care startups, especially those in the D2C space, have grown
rapidly in the past few years, raised about $700 Mn in funding since 2014 and enjoyed a huge
online shopping boost amid the Covid-19 pandemic.
HOW CONTENT IS GIVING A FLAWLESS MAKEOVER TO INDIA’S $26 BN
BEAUTY AND PERSONAL CARE MARKET
Source & more information
Nykaa, India's leading beauty and fashion e-commerce platform has recently launched The
Global Store that aims to bring international beauty brands to Indian consumers through a
cross-border e-commerce platform. The Global Store can be easily and exclusively accessed
through the Nykaa mobile application.
NYKAA LAUNCHES THE GLOBAL STORE TO OFFER INTERNATIONAL BEAUTY,
SKINCARE BRANDS IN INDIA
Source & more information
11
An India-based firm specialising in hemp and CBD health and wellness products is working to
expand its skin care range as interest in hemp oils and CBD beauty products soars.
‘ G O I N G T O B E A G A M E C H A N G E R ’ : B O M B A Y H E M P C O M P A N Y E X P A N D I N G
S K I N C A R E L I N E A S I T A I M S T O T A K E C A T E G O R Y M A I N S T R E A M
Source & more information
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
I N D I A - U S A - M E X I C O
S O U T H K O R E A - U A E
B U S I N E S S - I N N O V A T I O N
T R E N D S - L E G A L - R E T A I L
M A R K E T S T O P I C S
This amount also includes exports of beauty, makeup and skin care preparations, except
medicines, including sunscreen and tanning preparations; manicure or pedicure preparations.
M E X I C O ' S C O S M E T I C S E X P O R T S A M O U N T T O U S $ 3 3 8 M I L L I O N
Source & more information
A cute white rabbit named Ralph was featured as the lead in an animated short film last April.
His story told as a mockumentary was a call for help to end the use of laboratory test animals
for cosmetic production purposes. Since its premiere "Save Ralph" (Save Ralph 2021) went
viral on the networks, which caused many people to begin to question the reality behind these
practices.
I N M E X I C O , D I D T H E Y S A V E R A L P H ?
Source & more information
Inclusion is a purchase factor in at least 27% of the people Another Company surveyed in
August 2020.
T H E C O S M E T I C I N D U S T R Y G R O W S B E T W E E N D I V E R S I T Y A N D E -
C O M M E R C E
Source & more information
S O U T H K O R E A
Mesohemp, is a skin care range that contain a native Korean species of hemp called green
hemp – a hybrid of imported cannabis from the Netherlands and Korean hemp. the ingredient
contains 460 natural substances including Omega 3, 6, 9, and at least 20% cannabidiol (CBD)
H A R N E S S I N G H E M P : K O R U P H A R M A C E U T I C A L S D E V E L O P S K - B E A U T Y S K I N
C A R E M A D E W I T H H Y B R I D K O R E A N V A R I A N T
Source & more information
M E X I C O
12
South Korean cosmetics maker Cosmax Inc. recently joined hands with Dankook University to
open the Microbiome Platform Research Institute. The center rounded up 1,000 applicants to
participate in a skin gene analysis, sorting data by age, gender, and region to build an artificial
intelligence (AI) platform for data analysis.
C O S M E T I C S F I R M S I N V E S T I N G I N M I C R O B I O M E R E S E A R C H
Source & more information
The brand’s product line is designed not to persuade customers to purchase based on gender
stereotypes, but on values.
INCLUSIVE K-BEAUTY BRAND MAUVE FANTASTICEVER LAUNCHES ON AMAZON
Source & more information
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
I N D I A - U S A - M E X I C O
S O U T H K O R E A - U A E
B U S I N E S S - I N N O V A T I O N
T R E N D S - L E G A L - R E T A I L
M A R K E T S T O P I C S
The Campaign for Safe Cosmetics, a project of Breast Cancer Prevention Partners, is leading the
charge on four new bills set to be introduced in Congress this summer to make beauty and
personal care products safer for everyone.
N E W F E D E R A L B I L L P A C K A G E W I L L M A K E S A F E R B E A U T Y A V A I L A B L E T O A L L
Source & more information
A study revealing the presence of per- and polyfluoroalkylated substances (PFAS) in certain
makeup products sold in North America resulted in the introduction of a Senate bill to ban PFAS
from makeup and personal care products sold in the USA.
S T U D Y P R O M P T S S E N A T E B I L L T O B A N P F A S I N C O S M E T I C P R O D U C T S
Source & more information
U S A
Residents across the UAE are increasingly making it their mission to shift towards using more
'green beauty' products that are 100 per cent natural, cruelty free, and sourced ethically, experts
have said.
G R E E N B E A U T Y M O V E M E N T T A K E S U A E B Y S T O R M
Source & more information
The first 100 "Ulta Beauty at Target" locations will open in August at select Target stores.
T I M E T O ' F E E L P R E T T Y A G A I N ' : P E O P L E B U Y M O R E L I P S T I C K A N D M A K E U P
A S M A S K S C O M E O F F
Source & more information
U A E
13
The new study looked at the most expensive countries to buy the five most iconic beauty
products
THE UAE IS ONE OF THE MOST EXPENSIVE COUNTRIES FOR BEAUTY, NEW REPORT SAYS
Source & more information
Huda and Mona Kattan have expanded their HB Investments portfolio by funding online booking
platform Fresha
H U D A B E A U T Y S I S T E R S B E T O N P R O F E S S I O N A L B E A U T Y W I T H L A T E S T
I N V E S T M E N T
Source & more information
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
Market DataSPECIFIC CATEGORIES OF BEAUTY & PERSONAL CARE
ANALYSED AND COMPARED IN OUR TARGET COUNTRIES
Market Data
Retail Value
Sales Performance
Sales by Categories
SPECIFIC CATEGORIES OF BEAUTY & PERSONAL CARE
ANALYSED AND COMPARED IN OUR TARGET COUNTRIES
Claims most used
Distribution Chanels
Brands Shares
CategoryAbstract
ConsumerObserver
HAIR CARE
IN THIS EDITION
UAE Mexico India
S. Korea USA
In this section of the newsletter a quantitative analysis of each of our target markets for a specific
category can be found.
Each edition of the newsletter will focus on a different category and will analyse the performance of
these markets from two different perspectives.
On the one hand we will focus on the category itself with the "Category Abstract" in which you will be
able to analyse the size of the market, the sales performance both overall and by subcategories.
On the other hand, we will have the "Consumer Observer" where we will have a point of view closer to
retail with data such as the most used Claims, the distribution channels and their evolution and the
distribution of the market by brands.
15
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
India
CategoryAbstract
ConsumerObserver
CLAIMS MOST USED IN THIS MARKET
2020 - TOTAL SKUS: 69.496
IN THIS EDITION
16
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
HAIR CARE
Mexico
CategoryAbstract
ConsumerObserver
CLAIMS MOST USED IN THIS MARKET
2020 - TOTAL SKUS: 70.618
IN THIS EDITION
17
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
HAIR CARE
S. Korea
CategoryAbstract
ConsumerObserver
CLAIMS MOST USED IN THIS MARKET
2020 - TOTAL SKUS: 683.026
IN THIS EDITION
18
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
HAIR CARE
UAE
CategoryAbstract
ConsumerObserver
CLAIMS MOST USED IN THIS MARKET
2020 - TOTAL SKUS: 89.386
IN THIS EDITION
19
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
HAIR CARE
USA
CategoryAbstract
ConsumerObserver
CLAIMS MOST USED IN THIS MARKET
2020 - TOTAL SKUS: 209.615
IN THIS EDITION
20
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
HAIR CARE
Go InternationalFIND SERVICES & ACTIVITIES TO ENHANCE
YOUR INTERNATIONALISATION
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
In the framework of the Global Cosmetics Cluster - Europe, SME will have available an Acceleration
Programme that integrates several sets of supporting activities that allows promising companies
not to only access but also boost and maximize this access to international markets and
development.
Targeting in priority the 5 selected countries, South Korea, Mexico, Emirates, USA and India, the
project will offer 4 areas of supporting activities:
Go InternationalFIND SERVICES & ACTIVITIES TO ENHANCE
YOUR INTERNATIONALISATION
Acceleration Programfor SMEs internationalisation
22
G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
T A K E P A R T O F T H E M I S S I O N
C O N T A C T Y O U R C L U S T E R
S T A Y T U N E D A N D F O L L O W U S O N S O C I A L N E T W O R K S
N E X T A C T I O N
B 2 B M I S S I O N T O U A E ( D U B A I )
O C T O B E R 2 0 2 1
W W W . G L O B A L C O S M E T I C S C L U S T E R . E U
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G C C . E U M A R K E T S W A T C H J U L Y - A U G U S T 2 0 2 1
L A T E S T N E W S A N D M A R K E T I N T E L L I G E N C E O N T H E
T A R G E T C O U N T R I E S F O R T H E G C C . E U N E T W O R K
I N D I A - M E X I C O - S O U T H K O R E A - U A E - U S A
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