building a successful online presence for your small business

1

Building a Successful

Online Presence.

Daniela Stolfi-TowBOSS Hawaii & WikiWebKits

• Wordpress developer

• Over 300 websites locally

• Viral Media (YouTube, Vine)

• Combined views (30 million)

• Non profit/Small business support

DISCLAIMER

What is an online

presence?

Sum of all the identities you’ve created (personal

and business) and the interactions those

identities have established online.

When built successfully it can spread brand

awareness and gain you fans, followers, leads,

customers.

Don’t be overwhelmed

9 basic steps

What is

out there?

HTML Sites

DIY (Wix, Weebly, GoDaddy)

CMS

• Wordpress

• Joomlah

• Drupal

• Proprietary

1Don’t just build an online presence because you’re “supposed to”, build it strategically so that it can help your overall business goals.

Strategize

Building

HUBWebsite —>Blog —->SOCIAL MEDIA—>Website

2

D.I.Y. Squarespace

Wix

Weebly

GoDaddy

$8-50 a month

ProfessionalWordpress

Joomlah

Drupal

$1500 and up

Pros/ConsDIY learning curve

Time Consuming

Limitations

Shared hosting/no backup

SEO

Often looks homemade

3Almost done

Don’t overcomplicate things and get

stuck in thinking that you can’t launch

until it’s perfect – it’s never going to

be perfect.

Having something up is 100 times

better than not launching.

The longer you wait to start, the

harder it’ll be until you’re able to

reach your goals.

4CREATE VALUE

Direct marketing fails online. THE SECRET:

Become the expert in your market

What content are you providing your audience?

Blog, podcast, videos or books; consistent and valuable.

Gain credibility and authority in your industry or niche

Support others too. 80/20 rule.

Build trust (get people to recognize that you’re not just

in it for yourself)

5Don’t have to be everywherebut you do have to be

But being social DOESN’T mean you need an account on

every social media site. It DOES mean you should have at

least 2 or 3 of these profiles you regularly post and engage

on.

Consistency is key.

If you don’t post regularly and engage in the conversation,

it’s going to be hard to increase your following.

Utilize phone apps to make it convenient to keep updated.

6Build relationshipsFing groups/online communities who share the

same interests or who run similar businesses in

your industry or niche.

Get help from established people online.

Find a group or community of your audiences

to get priceless insights into your customers

needs and gives you an edge. You can also

find customers by helping out online.

ADD VALUE FIRST. Do NOT advertise

yourself or your business. Once you start

building strong relationships with others in the

community, they’ll naturally become interested

in what it is you have going on, and you can

start to share your content over time.

7TRACK PROGRESS

Use tracking tools to track

your progress.

Google Analytics

Facebook Insights

8LOVE

MOBILES

9GET

LEGAL!

Questions?www.bosshi.com

808-755-9010