building a successful mobile games for global market publisher and developer working together

Building a successful mobile games for global market

Publisher and Developer working together

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Who is GAMEVIL?

Who is GAMEVIL?

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GAMEVIL Inc.

GAMEVIL JAPAN Inc.

GAMEVIL USA Inc.

HQ in Seoul, Korea

Since January, 2000

Mobile Games Development and Publishing

Listed in KOSDAQ (July 2009)

Branch office in Tokyo, Japan

Since December, 2011

Mobile Games Publishing

Branch office in LA, USA

Since February, 2006

Mobile Games Publishing

Developed and serviced more than 100 mobile games

Knowledge and experience for global market

Strong both in iOS and Android

100M install base worldwide

Who is GAMEVIL?

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SportsRPG

Action / ArcadeMusic

Some of In-house games

Sports

RPG

Action / Arcade

Some of Publishing games

Puzzle / Board

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Selected as the top 11 global

publisher by Pocket Gamer Awards 2012

Who is GAMEVIL?

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Are developers and publishers

getting along?

Developer vs Publisher

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Often times, they dream different dreams under the same roof.

Developer saying “Let’s

make this happen”.

(Our game is so good, we

will make millions of

dollars with it!)

Publisher saying “Let’s

make this happen”.

(We paid the financial

commitment so you’d

better listen to us so we

can make money!)

Developer vs Publisher

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If it made a huge success, it’s all good. If not, we have problems.

Developer saying,

“Users? Marketing?

Promotion? Any love to

our game? Arrrrrr”

Publisher saying,

“Updates? Bugs?

Retention ratio? Delay?

Arrrrrr”

Developers should be well aware what they wish to achieve by working with publishers.

Developer vs Publisher

Market or territory

Financial commitment

Investment or financing

User acquisition and install base

Marketing

Analytics

Customer service

QA

Technical support

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How can publishers

better work with developers?

Setting up the right process

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Alpha version

Betaversion

Liveversion

Data!Data!

Launch QA

UpdatesMoreData

Feedback

Discussion

Feedback

Discussion

Feedback

Discussion

Feedback

Discussion

Feedback

Discussion

Feedback

Feedback Discussion

Discussion

…………………… and more..

• Technical advise during the course of development

Engine

Graphics

Anti hacking

Mutual Discussion

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There are much things to decide among two parties.

Platform

Launch schedule

Business model

Target market

Communication protocol

and more...

Share the same thoughts

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MAU

DAU

ARPPU

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Some of our experiences

Air Penguin

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• Original game concept by developer

• Changed Item shop UI

• First launched with Paid version only

No1 in global Apple Appstore

• Freemium version

Had to persuade the developer

Launched to Google Play and Korea open

markets

Several times more download

Better ARPPU

• Balance adjustment

Last War

• Separated Global and Korea operation

More hard core users in Korea

• iOS and Android users in the same battle

zone

Increase retention

• Soldier card is the key

More slots encouraging collection and

longer play time

Fighter City

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• Originally launched by developer

Re-launch with GAMEVIL

• Analyzed the previous version

Added more PvE contents

Improved UI

Reorganized contents flow

• Balance adjustment

•Data analysis

Server management by developer

Data and statistics page provided by publisher

Plants War

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• Original game concept by developer

•Set up updates plan and frequency

•Bugs reported by users

Publisher took the actions first

Developer fixing and updates

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Thank you.

Any questions?

brian@gamevil.com