building a successful mobile games for global market publisher and developer working together
TRANSCRIPT
Building a successful mobile games for global market
Publisher and Developer working together
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Who is GAMEVIL?
Who is GAMEVIL?
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GAMEVIL Inc.
GAMEVIL JAPAN Inc.
GAMEVIL USA Inc.
HQ in Seoul, Korea
Since January, 2000
Mobile Games Development and Publishing
Listed in KOSDAQ (July 2009)
Branch office in Tokyo, Japan
Since December, 2011
Mobile Games Publishing
Branch office in LA, USA
Since February, 2006
Mobile Games Publishing
Developed and serviced more than 100 mobile games
Knowledge and experience for global market
Strong both in iOS and Android
100M install base worldwide
Who is GAMEVIL?
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SportsRPG
Action / ArcadeMusic
Some of In-house games
Sports
RPG
Action / Arcade
Some of Publishing games
Puzzle / Board
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Selected as the top 11 global
publisher by Pocket Gamer Awards 2012
Who is GAMEVIL?
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Are developers and publishers
getting along?
Developer vs Publisher
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Often times, they dream different dreams under the same roof.
Developer saying “Let’s
make this happen”.
(Our game is so good, we
will make millions of
dollars with it!)
Publisher saying “Let’s
make this happen”.
(We paid the financial
commitment so you’d
better listen to us so we
can make money!)
Developer vs Publisher
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If it made a huge success, it’s all good. If not, we have problems.
Developer saying,
“Users? Marketing?
Promotion? Any love to
our game? Arrrrrr”
Publisher saying,
“Updates? Bugs?
Retention ratio? Delay?
Arrrrrr”
Developers should be well aware what they wish to achieve by working with publishers.
Developer vs Publisher
Market or territory
Financial commitment
Investment or financing
User acquisition and install base
Marketing
Analytics
Customer service
QA
Technical support
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How can publishers
better work with developers?
Setting up the right process
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Alpha version
Betaversion
Liveversion
Data!Data!
Launch QA
UpdatesMoreData
Feedback
Discussion
Feedback
Discussion
Feedback
Discussion
Feedback
Discussion
Feedback
Discussion
Feedback
Feedback Discussion
Discussion
…………………… and more..
• Technical advise during the course of development
Engine
Graphics
Anti hacking
Mutual Discussion
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There are much things to decide among two parties.
Platform
Launch schedule
Business model
Target market
Communication protocol
and more...
Share the same thoughts
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MAU
DAU
ARPPU
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Some of our experiences
Air Penguin
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• Original game concept by developer
• Changed Item shop UI
• First launched with Paid version only
No1 in global Apple Appstore
• Freemium version
Had to persuade the developer
Launched to Google Play and Korea open
markets
Several times more download
Better ARPPU
• Balance adjustment
Last War
• Separated Global and Korea operation
More hard core users in Korea
• iOS and Android users in the same battle
zone
Increase retention
• Soldier card is the key
More slots encouraging collection and
longer play time
Fighter City
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• Originally launched by developer
Re-launch with GAMEVIL
• Analyzed the previous version
Added more PvE contents
Improved UI
Reorganized contents flow
• Balance adjustment
•Data analysis
Server management by developer
Data and statistics page provided by publisher
Plants War
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• Original game concept by developer
•Set up updates plan and frequency
•Bugs reported by users
Publisher took the actions first
Developer fixing and updates
