build an online reputation you can be proud of

You can be proud of

BUILD ANONLINE

REPUTATION

Copyright Kwazi Communications

Online Reputation is...

BUSINESSPRODUCTSERVICES

BRANDYOURSELF

Beliefs Opinions

Word on the

web

Image

ABOUT

Perceptions

Who Cares?CompetitorsVendorsInvestors

ConsumersShareholdersMarketersJournalists

Prospective employersCo-workersPersonal contactsBusiness partners

A Positive Online Reputation...

ImprovesCredibility

Improves Image

CreatesRelevance

CompetitivenessFosters

Customer & Client trust

Attracts clients

IncreasesBrand

Awareness

Your Online Reputation is made up of

Website Blogs

Search Engine Results

1. 2.

1. Comments about you2. Audio/visual posts you

appear in3. Opinions, perceptions of

others 4. Conversations you engage

in1. Comments you make2. Pictures/videos you post3. Any other digital

materials you post

Your Online Reputation is made up of

3.

Reviews CommentsArticles

By You or about You or Your Business

Your Online Reputation is made up of

4. 5. 6.

Improve your Online Reputation ...

Positive Posts

Creative Content

Professional Profiles

Appropriate behaviour

Relevant information

Clear Messaging

Honesty

Be ethical

Great articles, blogs

Politically correctSensitiveNon-discriminatory

Descriptiveup to date, concise

Fixing a negative online reputation

1. Acknowledge the problem 2. Create a long term plan/strategy3. Engage online community/audience ASAP4. Be honest, transparent and Real5. Create channels for dialogue with audience6. Give feedback on what steps you are taking to fix things

Follow up!

Manage Your ReputationRegularly search your own name / business to see

what appears

Be proactive, post items that you want people to find

Be involved-respond to queries and comments

And Remember….

Don’t publish material online that could be offensive or viewed negatively.

Keep private things private

Be professional and positive in everything you do and say online

Tools to help you

This provides results relevant to your

search query across Google which also

Alerts once someoneSearches or mentions

Anything about youcompany online.

Monitor and track what is being said

A service dedicated to

tracking your personal

information online. Receive alerts aboutYou via email, sms

or throughto your feed read

A social media search tool that allows users to search for conversations surrounding the topics that they care about most

A social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.

KWAZI COMMUNICATIONS IS A JOHANNESBURG, SOUTH AFRICA BASED MEDIA AND COMMUNICATIONS CONSULTING COMPANY.

We assist organizations with their social media strategies, training and implementation. Services include online reputation management so that they are able to successfully engage, connect and network.

Connect with us:

E-mail: Puseletso@kwazicommunications.co.za info@kwazicommunications.co.za

Visit: www.kwazicommunications.co.za

Copyright Kwazi Communications