build an online reputation you can be proud of
Post on 22-Oct-2014
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DESCRIPTION
A presentation of useful tips on Online Reputation Management- what is it and how to improve yours. As more people 'google' us and our companies, it is important to be vigilant about the information they find about us and to ensure that all our interactions impact positively on our reputation.TRANSCRIPT
You can be proud of
BUILD ANONLINE
REPUTATION
Copyright Kwazi Communications
Online Reputation is...
BUSINESSPRODUCTSERVICES
BRANDYOURSELF
Beliefs Opinions
Word on the
web
Image
ABOUT
Perceptions
Who Cares?CompetitorsVendorsInvestors
ConsumersShareholdersMarketersJournalists
Prospective employersCo-workersPersonal contactsBusiness partners
A Positive Online Reputation...
ImprovesCredibility
Improves Image
CreatesRelevance
CompetitivenessFosters
Customer & Client trust
Attracts clients
IncreasesBrand
Awareness
Your Online Reputation is made up of
Website Blogs
Search Engine Results
1. 2.
1. Comments about you2. Audio/visual posts you
appear in3. Opinions, perceptions of
others 4. Conversations you engage
in1. Comments you make2. Pictures/videos you post3. Any other digital
materials you post
Your Online Reputation is made up of
3.
Reviews CommentsArticles
By You or about You or Your Business
Your Online Reputation is made up of
4. 5. 6.
Improve your Online Reputation ...
Positive Posts
Creative Content
Professional Profiles
Appropriate behaviour
Relevant information
Clear Messaging
Honesty
Be ethical
Great articles, blogs
Politically correctSensitiveNon-discriminatory
Descriptiveup to date, concise
Fixing a negative online reputation
1. Acknowledge the problem 2. Create a long term plan/strategy3. Engage online community/audience ASAP4. Be honest, transparent and Real5. Create channels for dialogue with audience6. Give feedback on what steps you are taking to fix things
Follow up!
Manage Your ReputationRegularly search your own name / business to see
what appears
Be proactive, post items that you want people to find
Be involved-respond to queries and comments
And Remember….
Don’t publish material online that could be offensive or viewed negatively.
Keep private things private
Be professional and positive in everything you do and say online
Tools to help you
This provides results relevant to your
search query across Google which also
Alerts once someoneSearches or mentions
Anything about youcompany online.
Monitor and track what is being said
A service dedicated to
tracking your personal
information online. Receive alerts aboutYou via email, sms
or throughto your feed read
A social media search tool that allows users to search for conversations surrounding the topics that they care about most
A social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
KWAZI COMMUNICATIONS IS A JOHANNESBURG, SOUTH AFRICA BASED MEDIA AND COMMUNICATIONS CONSULTING COMPANY.
We assist organizations with their social media strategies, training and implementation. Services include online reputation management so that they are able to successfully engage, connect and network.
Connect with us:
E-mail: [email protected] [email protected]
Visit: www.kwazicommunications.co.za
Copyright Kwazi Communications