build a statewide coordinated effort to raise awareness and provide resources to families and...

CHILD ABUSE PREVENTION MONTHHelp Build Awareness

APRIL

Goal

Build a statewide coordinated effort

to raise awareness and provide resources to families and

communities focused on the Prevention of Child Abuse and

Neglect.

Outreach Plan

Media Outreach

Awareness Campaign

Community Outreach

Media OutreachPaid Media

Earned Media

Social Media

Earned MediaCompass Piece/Letter to Editoro Repost on social mediao Share with listserv

Write article in agency newsletter

Reach out to local media outlets to host a discussion or story

Social MediaFacebooko New profile picture - pinwheelo Weekly posts focused on

Strengthening Families Protective Factors

o Ads to promote the month

Pinteresto Prevention month boardo Ideas for activities and events

Go Blue Day – April 4th Create an event - rally Market event on social media Press release to media outlets Turn things blue - use blue objects, social media,

or other ways to turn a physical or cyber space blue Encourage people to wear blue

Distribute poster Identify leads at

businesses/companies to encourage people to wear blue

Distribute a blue item (i.e. pinwheel sticker or lapel pins)

Awareness Campaign

Add your organization’s personal touch

Simple, accessible help for parents

CommunityOutreach

Host local family events

Community Outreachalaskachildrenstrust.org

Resources for OrganizationsoCopies of postersoGo Blue Day InformationoProclamationoFact Sheet/Talking Points

Resources for FamiliesoProtective FactorsoHow to prevent child abuseoHow to report child abuse

THANK YOUTrevor Storrs

Executive Director(907) 248-7370

tstorrs@alaskachildrenstrust.orgwww.alaskachildrenstrust.org