build a statewide coordinated effort to raise awareness and provide resources to families and...
TRANSCRIPT
Goal
Build a statewide coordinated effort
to raise awareness and provide resources to families and
communities focused on the Prevention of Child Abuse and
Neglect.
Outreach Plan
Media Outreach
Awareness Campaign
Community Outreach
Media OutreachPaid Media
Earned Media
Social Media
Earned MediaCompass Piece/Letter to Editoro Repost on social mediao Share with listserv
Write article in agency newsletter
Reach out to local media outlets to host a discussion or story
Social MediaFacebooko New profile picture - pinwheelo Weekly posts focused on
Strengthening Families Protective Factors
o Ads to promote the month
Pinteresto Prevention month boardo Ideas for activities and events
Go Blue Day – April 4th Create an event - rally Market event on social media Press release to media outlets Turn things blue - use blue objects, social media,
or other ways to turn a physical or cyber space blue Encourage people to wear blue
Distribute poster Identify leads at
businesses/companies to encourage people to wear blue
Distribute a blue item (i.e. pinwheel sticker or lapel pins)
Awareness Campaign
Add your organization’s personal touch
Simple, accessible help for parents
CommunityOutreach
Host local family events
Community Outreachalaskachildrenstrust.org
Resources for OrganizationsoCopies of postersoGo Blue Day InformationoProclamationoFact Sheet/Talking Points
Resources for FamiliesoProtective FactorsoHow to prevent child abuseoHow to report child abuse
THANK YOUTrevor Storrs
Executive Director(907) 248-7370