bring your idea to life

Bring your …

IDEA …to life

@markbriggs

2014 Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite

School of Journalism and Mass Communication

Mark Briggs• Author of Entrepreneurial

Journalism, Journalism Next and Journalism 2.0

• Director of Digital Media, KING5 (NBC affiliate in Seattle)

• Former Ford Fellow for Entrepreneurial Journalism at The Poynter Institute

• Co-founder of Fork, Serra Media

At what age does someone in the U.S. receive their first cellphone?

Just. Getting. Started.

What does this mean for journalism?

Opportunity

Circa news app

BreakingNews.com

Now This News

WatchUp: Daily News

Skift: Travel IQ

Outbrain: Drive traffic

Narratively NY

Big content = Big $$

$19M

$61M

$46M

$69M

$46M

$58M

$40.5M

What is the next BIG idea?

Ideas are cheap ...

EXECUTION IS EVERYTHING

Make something people want

Solve a problem

Hotmail Blogger Cozi

Do a job

FUNCTIONAL PERSONAL SOCIAL

• Food • Fuel • Shelter

• Feel better • More attractive • Smarter

• Connected • Appreciated

Source: What Customers Want

From Idea to Product

1. Research it

“Get the hell out of the building.”

1. Research it

2. Craft it

From Idea to Product

Craft It

Does this ring a bell?

Think different Ask about it at work

Good to the last drop

Eat freshWhat can Brown do for you?

You are now free to move about the country

1. Research it

2. Craft it

3. Prototype it

From Idea to Product

Tools for prototyping

• Balsamiq

• Pencil Project

• Cacoo

• Omnigraffle

• Mockingbird

• MockFlow

1. Research it

2. Craft it

3. Prototype it

4. Test it

From Idea to Product

1. Research it

2. Craft it

3. Prototype it

4. Test it

5. Adapt it

From Idea to Product

Minimum Viable Product

Build

Learn

Measure

Source: The Lean Startup

1. Research it

2. Craft it

3. Prototype it

4. Test it

5. Adapt it

From Idea to Product

www.getfork.com

Money has to change hands

“If you make something users want, they will be happy, and you can translate that happiness into money.”

- Paul Graham

Questions?

Twitter: @markbriggs

Email: mark@journalism20.com

Website: www.journalism20.com