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www.moker.comwww.bookteller.com

www.bookteller.com.tw

- Bring Content to Life

Speaker Info

Theresa Chang, Rights Senior Associate

Baruch College, Bachelor degree.

 Currently being Moker’s rights associate

Had experience licensing both print and E rights from worldwide publishers

contract reviewing

calculating royalties generated to publishers

www.moker.com

Company Profile

www.moker.com

• Multimedia E-book Company• Founded in November 2005• Operation base in Shanghai and Taipei• Number of Employees: 30+• http://www.moker.com

Business

Design, reproduce, host and distribute rich media publications:• E-books• E-catalogs• E-brochures

Products

• Children E-books: http://www.bookteller.com http://www.bookteller.com.tw http://www.bookteller.com.cn

Profile

Achievements

www.moker.com

Brolly Books

Harvard Business Review

Sotheby's Special Edition

Business Week

Hong-Gah Museum Kaohsiung Museum of History

Cultural and Art Collections

Business Magazines Picture Books

National Palace Museum

Hachette Children’s Books

Cloud BreadMathew Price

Awarded

Customize E- books for well-known publishers and museums

2008

2008

2009

2010

• Children’s book “Cloud Bread” Best E- book, Golden Tripod Tripod Award for Digital Publications, Taiwan

• Children’s book “ Betty to the Rescue” Best E- Book, Golden Tripod Award For Digital Publications‘ nomination, Taiwan

Awards

www.moker.com

• Children’s book “ Fire Fish” Best E- Book, Golden Tripod Award For Digital Publications‘ nomination, Taiwan

• Technology Innovation Awards, Shanghai

2011~ 2013• Children’s App “Willow the Wombat”, Golden

Penguin Award For 4C Digital Design Awards nomination, Taiwan

Platform

www.moker.com

Moker’s Platform

BookTeller with multimedia advantage provides more than 300 wide range of fantastic animated E-books for children aged 3-12 in both English and Chinese from worldwide award winning publishers.

It is better to read BookTeller animated E-books rather than watch cartoons or play video games. Our E- books contain deeper meanings behind while provide vivid entertainments; this enhances happy leaning and cultivates children’s reading habits, characters and behaviors. It is the foundation for future education development.

BookTeller wishes to bring content to life

http://www.bookteller.com.twhttp://www.bookteller.comhttp://www.bookteller.com.cn

Products

www.moker.com

Diverse Quality Content

A diversity database of 800+ E-books

License Non-Exclusive rights from worldwide famous authors, illustrators and publishers . Countries include Australia, Belgium, France, Malaysia, Taiwan, China, Japan, UK, US, etc.

English Books

Chinese Books

Rich and Diverse picture books from worldwide

Products

www.moker.com

Award Publishers

Worldwide Award Winning Books, Publishers includes: US: Benchmark, Charlesbridge, Albert Whitman, Highlights for Children UK: Hachette Children’s Books, Lion Hudson, Mathew Price, Snowflake Brolly Books, André Dahan, YUSOF Gajah, and more!

Awards• Storytelling Award

• Bank Street College of Education's Best Books of the Year

• Chicago Public Library Best of the Best Book

• Bank Street College of Education's Best Children's Books of the Year

• Nebraska Farm Bureau Agricultural Children’s Book of the Year

• Biennial of Illustrations Bratislava Golden Apple (André Dahan)

Strategic Alliance

www.moker.com

Discussion

Trend in Taiwan

Market shrinking and small due to population and economic depression

2 directions:

i. Develop into special & unique books like tourism and cuisine books

ii. Jump across to China market

China market:

i. Share same language but different character, which make it a good examination

on globalization

ii. Need localization and customization

iii. Average level of publication freedom and diversity as good resource to establish

Strategic Alliance

www.moker.com

Discussion

Global strategies

As everything is becoming digitalized and convenient,

globalization and digitalization is necessary.

Understand diverse culture + adjustment + localization

Physical books + E- books / interactivity = value added

Print publishers should alliance with digital publisher

and sales channels to increase popularity

Non- exclusive rights

Profit sharing = win win result

Strategic Alliance

www.moker.com

Discussion

Vision of Asia Publishing industry

There’s still physical book segment in the future, digital won’t

replace it all

Good content is the key

Variety of reading ways determines various reading format and

book distribution

The most important is how the publisher promote its books

and authors

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