bring your idea to life
DESCRIPTION
Presentation to the Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite School of Journalism at Arizona State University. Jan. 7, 2014.TRANSCRIPT
Bring your …
IDEA …to life
@markbriggs
2014 Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite
School of Journalism and Mass Communication
Mark Briggs• Author of Entrepreneurial
Journalism, Journalism Next and Journalism 2.0
• Director of Digital Media, KING5 (NBC affiliate in Seattle)
• Former Ford Fellow for Entrepreneurial Journalism at The Poynter Institute
• Co-founder of Fork, Serra Media
At what age does someone in the U.S. receive their first cellphone?
Just. Getting. Started.
What does this mean for journalism?
Opportunity
Circa news app
BreakingNews.com
Now This News
WatchUp: Daily News
Skift: Travel IQ
Outbrain: Drive traffic
Narratively NY
Big content = Big $$
$19M
$61M
$46M
$69M
$46M
$58M
$40.5M
What is the next BIG idea?
Ideas are cheap ...
EXECUTION IS EVERYTHING
Make something people want
Solve a problem
Hotmail Blogger Cozi
Do a job
FUNCTIONAL PERSONAL SOCIAL
• Food • Fuel • Shelter
• Feel better • More attractive • Smarter
• Connected • Appreciated
Source: What Customers Want
From Idea to Product
1. Research it
“Get the hell out of the building.”
1. Research it
2. Craft it
From Idea to Product
Craft It
Does this ring a bell?
Think different Ask about it at work
Good to the last drop
Eat freshWhat can Brown do for you?
You are now free to move about the country
1. Research it
2. Craft it
3. Prototype it
From Idea to Product
Tools for prototyping
• Balsamiq
• Pencil Project
• Cacoo
• Omnigraffle
• Mockingbird
• MockFlow
1. Research it
2. Craft it
3. Prototype it
4. Test it
From Idea to Product
1. Research it
2. Craft it
3. Prototype it
4. Test it
5. Adapt it
From Idea to Product
Minimum Viable Product
Build
Learn
Measure
Source: The Lean Startup
1. Research it
2. Craft it
3. Prototype it
4. Test it
5. Adapt it
From Idea to Product
www.getfork.com
Money has to change hands
“If you make something users want, they will be happy, and you can translate that happiness into money.”
- Paul Graham
