bridging the pos gap between mobile and retailers

+MMA GLOBAL PANEL FUN TIMES

AGENDA

Introduction to Gabe and Brian

Interviewing each other for fun

Riveting examples of in-store activations

Introduction to Gabe and Brian

FAST COMPANY’S TOP 50 MOST INNOVATIVE COMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)

70mm

462,140,000monthly moments (worldwide)China, Japan in Top 10 (10-20%)

21%averageengagement

128,867,505rewards served (now 8 per second)

monthly unique~1000 apps 10

countries

42employees, 4 offices

QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.

MOMENTS ARE EVERYWHERE

Gabriel ChengMedia Director

Riveting examples of in-store activations

SMS redemption(mobile coupon)

Typical Campaign AskA retail brand wants to drive in-store sales with using Mobile by geo-fencing around their store locations.

And for the Holidays last year we got this call…

Geo-Fencing is so 2012

Steps to move beyond just Geo-Fencing

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3

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Mobile Achieves More than just Direct Sales

Lift in the Brand’s Product Sales

Exceeded Sales Goal Volumes

Higher ROI than other Marketing Channels

Larger Basket Size per Transaction

Mom’s are more valuable

Interviewing each other for fun

gabriel.cheng@mcsaatchimobile.

com

twitter.com/gabecheng

www.mcsaatchimobile.co

m

brian@kiip.com

twitter.com/brian_wong

www.kiip.com