breakfast briefing: sxsw re-cap dean parker

The role of brands and agencies in delivering connected experiences

Dean ParkerDigital Consultant, SAS London

2Smart devices everywhere

Internet of Things (IoT) is a network of uniquely identifiable and interoperable objects connected

by services over the Internet.

Cheap, power-efficient CPUs

Data everywhere

Open Cloud APIs

Smart devices everywhere

Alfred Lui @connection76

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3

50 billion internet-connected devices by 2020Source: Cisco

4

Energy management Remote home security Wellness

5Value is in the service

Wellness Service of Nike Fuelband

Real-time feedbackHistory and trends

Shared accountabilityPeer supportReminders

Alfred Lui @connection76

6What is Service Design?

Service design is the activity of planning and organising people, infrastructure,

communication and material components of a service in order to improve its quality and the interaction

between service provider and customers.

7From UX to Service Design

Alfred Lui @connection76

8From UX to Service Design

Alfred Lui @connection76

9The role of brands

+ ++ =SMART HEALTH

via connected experiences

10The role of brands

+ ++ =SMART HEALTH

via connected experiences

11The role of agencies

Help clients break down internal silos

Design using systems thinking

Design the business logic as much as the presentation

12

“Good technology is no excuse for a bad idea”