breakfast briefing: sxsw re-cap dean parker
DESCRIPTION
Slides from the talk by Dean Parker (Lead Digital Consultant, SAS) at BIMA's 'SXSW re-cap' breakfast briefing on 18 March 2014.TRANSCRIPT
The role of brands and agencies in delivering connected experiences
Dean ParkerDigital Consultant, SAS London
2Smart devices everywhere
Internet of Things (IoT) is a network of uniquely identifiable and interoperable objects connected
by services over the Internet.
Cheap, power-efficient CPUs
Data everywhere
Open Cloud APIs
Smart devices everywhere
Alfred Lui @connection76
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3
50 billion internet-connected devices by 2020Source: Cisco
4
Energy management Remote home security Wellness
5Value is in the service
Wellness Service of Nike Fuelband
Real-time feedbackHistory and trends
Shared accountabilityPeer supportReminders
Alfred Lui @connection76
6What is Service Design?
Service design is the activity of planning and organising people, infrastructure,
communication and material components of a service in order to improve its quality and the interaction
between service provider and customers.
7From UX to Service Design
Alfred Lui @connection76
8From UX to Service Design
Alfred Lui @connection76
9The role of brands
+ ++ =SMART HEALTH
via connected experiences
10The role of brands
+ ++ =SMART HEALTH
via connected experiences
11The role of agencies
Help clients break down internal silos
Design using systems thinking
Design the business logic as much as the presentation
12
“Good technology is no excuse for a bad idea”