brand snapshot - myweb.students.wwu.edumyweb.students.wwu.edu/cederbs/360/project-2/process.pdf ·...

Brand Snapshot

BRAND | ABOUT

Make Them Feel Loved

Citydog is a dog daycare offering grooming and overnight boarding services in seven cities.

We passionately deliver a modern dog experience composed of play, affection, and socialization in a safe and clean environment.

TAGLINE

SERVICES

MISSION

Citydog

BRAND | LOGO

BRAND | COLORS

FFC658255-198-88

FFC658255-225-165

FFFEFB255-255-251

50C1B981-194-185

11555118-85-82

9EDCD9158-221-217

Heading OneHEADING TWOHeading ThreeHEADING FOURparagraph text paragraph text paragraph text paragraph text paragraph text paragraph text paragraph text paragraph text paragraph text.

4EM

3EM

2.4EM

1EM

BRAND | WEB TYPOGRAPHY

Josefin SansLight + Bold

Project Research

IMPRESSIONSClear hierarchy, images are really crisp, nav is more clear than competitors, but could use some refinement (the district bark section could be in about).

IMPRESSIONSLayout on the website pages is consistent but not bland, home page is a bit empty on desktop, though. Navigation organization could have been laid out differently.

IMPRESSIONSColors are nice, but the red bar is a little distracting, I guess? Also the amount of navigation or information bars seems excessive. Mobile feels like the right about of information, but desktop feels very empty.

RESEARCH | COMPETITORS

Amanda is a professional photographer living with her fiance and dog in Ballard, Washington, but works primarily in and around Seattle. Leaving her dog at home alone isn’t preferred, but bringing her dog with her to work isn’t an option.

She is looking for a dog daycare in her area with experienced staff that’s easy to get in contact with.

Amanda, 26“My dog is a part of my family.”

DEVICESMobile Laptop

SERVICESDaycareGrooming

BRAND LOYALTYAppleMud Bay

RESEARCH | PERSONAS

Secondary Persona

Cameron is an engineer at Boeing. His family is going on a vacation, and they can’t bring their dog, Tori. His parents and inlaws don’t have space for the black lab.

His goal is to find a business with great reviews that is dedicated to his dog’s safety.

Cameron, 35“My family is my first priority”

DEVICESDesktopMobile

SERVICESDaycareGrooming

BRAND LOYALTYOld NavyKirkland Signature

RESEARCH | PERSONAS

BUSINESS1. Gain loyal customers2. Increase revenue3. Recruit experienced staff

RESEARCH | GOALS

GoalsBRAND1. Showcase services2. Engage the community

USER1. Find service information2. Book an appointment3. Contact a location

Planning

Express the experience and excellence of Citydog’s services through visuals and transparent methodology.

PLANNING | STRATEGY

Strategy Statement

PLANNING | CONTENT OUTLINE

Content Groupsboardinggroomingdaycarecontactlocationssign insign upcharitiesfacilitiespricingpolicieshoursphonemissiondirections

ABOUT

MissionFacilitiesCharities

HOME

TaglineMethodsServicesSocial

SERVICES

DaycareBoardingGroomingPricing

NAV

AboutServicesBookingContact

BOOKING

Sign inSign upPolicies

NAVBAR MOBILE

Menu iconLogoLocation icon

CONTACT

LocationsHoursContact

FOOTER

CopyrightHeadquarterSocial Icons

PLANNING | CONTENT OUTLINE

Content OutlineHOME-header/mobile bar-nav or menu link-image-tagline (h1)-what they offer (h1)-icon-service name (h3)-service details (button)-community feed (h1)-feed discription-post 1-3 (images)-see more (h4)-footer

ABOUT-header/ mobile bar-nav or menu link-image-page header (h1)-mission-methods (h2)-methods text (p)-amenities (h2)-amenities listed (p)-images-charity partners (h2)-partner logos (links)-footer

SERVICES-header/ mobile bar-nav or menu link-image-page header (h1)-overview text-daycare (h2)-daycare description (p)-pricing-grooming (h2)-grooming descrip (p)-pricing-boarding (h2)-boarding descrip (p)-pricing-action - booking (button)-footer

CONTACT-header/ mobile bar-nav or menu link-page header (h1)-map with markers-4 columns-location name-address (with maps link)-hours-phone-footer

NAV-background color-About link-Services link-Booking link-Contact link-Active indicator

MOBILE BAR-Menu icon-Logo-Location icon-Offscreen nav jquery

Homepage MissionMake Them Feel Loved (h1)See How (button)

---What We Offer (h2)DaycareGroomingboardingLearn More (button)

--Community (h2)Our community thrives by bringing more dogs into loving homes. If you adopt from one of our partnering shelters and post a picture using #citydogsupports, we will donate $5 from your first visit to a partnering shelter.

HOME

ABOUT SERVICES BOOKING CONTACT

MissionFacilitiesPartners

DaycareGroomingBoarding

PoliciesLogin/Sign up

LocationsHoursPhone #Form

PLANNING | SITEMAP

PLANNING | MOODBOARD

Design

DESIGN | HOMEPAGE VARIATIONS

SketchesFIRST ROUND SECOND ROUND

DESIGN | FIRST VS ~LAST COMP - HOME

Comps