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HOYTS EVENT the mole children

ARRY BARNES ALLISON KITLIN NG ELENI BERDUKAS LIZ ROBB

brand audit

LOCATIONS,HISTORY and

important points

FEATURES OF CINEMAS AND SERVICES

history

EVENT

History: EVENT

19201910 1925 1930 1935 1940 1945 1950 1955 1960

1965 1970 1975 1980 1985 1990 1995 2000 2005 2010

1910

Scotsman Thomas

James West,

establishes West’s

Pictures.

1912

West merges

with two other

pioneering

companies,to create

the General Film Co

of Australasia.

1920s

Union forms

relationship with

rapidly expanding

Queensland circuit

Birch, Carroll &

Coyle

1929

Union builds

and opens the

magnificent State

Theatre in Sydney,

above which the

company’s head

office still

remains.

1930s

The Depression

forces Doyle to

liquidate Union and

form Greater Union

Theatres

1945

UK-based J Arthur

Rank Organisation

buys 50 % of Greater

Union’s shares.

1955

Company joins with

Hoyts to kick off

some of the first

drive-in cinemas

in Australia and

begins refurbishing

venues to accommodate

stereo and 70mm

film and combat

television; Greater

Union acquires a

shareholding interest

in the WA chain, the

Ace Group.

1971

GUO buys

MGM’s

Australian

theatre

chain

for $4.8

million

1982

GUO

increases

its holdings

in film

developing

outfit

Colorfilm

from 50% to

100% and

purchases

Hoyts’

interests in

21 drive-

ins. The

company

revamps

its image,

adopting a

new logo and

renaming the

distribution

arm Greater

Union Film

Distributors

and supply

company

Greater

Union

Theatre

Supplies

1986

GUO acquires 100%

of West Australian

cinema chain Ace

Group.

1990

The first

multiplexes open

at Hurstville,

Campbelltown (both

NSW) and Innaloo

(WA).

1991

GUO ups stake in

Queensland-based

Birch Carroll &

Coyle to 100%.

Miranda (NSW)

multiplex opens.

1993

GUVT expands

overseas with

the opening

of Singapore

and Auckland

Divisions. Castle

Hill (NSW)

multiplex opens.

1995

GUO announces

plans to build a

series of 12 to 16

screen MEGAPLEXES

in Australia with

joint venture

partners. Eight

additional screens

opened at Tuggerah

(NSW).

1996

A further 5

screens are added

at Innaloo (WA),

making it the

first MEGAPLEX in

Western Australia

1997

Greater

Union opens

the world’s

equal

largest

cinema - the

30-screen

Marion

MEGAPLEX in

Adelaide

2000

In April

GUO expanded

its

multiplexes

at Castle

Hill

(NSW) and

Macquarie

(NSW) to

16 sceen

MEGAPLEXES.

Deira City

Centre

in the

United Arab

Emirates

opened in

July. BCC

opened a

16 screen

MEGAPLEX at

Chermside

(QLD) and

GUO opened

a 12 screen

multiplex

at Burwood

(NSW).

2009 Greater

Union has

multimillion

dollar rebrand

which 11 of its

cinemas across

Australia are

renamed as Event

History: EVENT

19201910 1925 1930

1910

Scotsman Thomas

James West,

establishes West’s

Pictures.

1912

West merges

with two other

pioneering

companies,to create

the General Film Co

of Australasia.

1920s

Union forms

relationship with

rapidly expanding

Queensland circuit

Birch, Carroll &

Coyle

1929

Union builds

and opens the

magnificent State

Theatre in Sydney,

above which the

company’s head

office still

remains.

1930s

The Depression

forces Doyle to

liquidate Union and

form Greater Union

Theatres

History: EVENT

1935 1940 1945 1950 1955 1960

1945

UK-based J Arthur

Rank Organisation

buys 50 % of Greater

Union’s shares.

1955

Company joins with

Hoyts to kick off

some of the first

drive-in cinemas

in Australia and

begins refurbishing

venues to accommodate

stereo and 70mm

film and combat

television; Greater

Union acquires a

shareholding interest

in the WA chain, the

Ace Group.

History: EVENT

1965 1970 1975 1980 1985 1990

1971

GUO buys

MGM’s

Australian

theatre

chain

for $4.8

million

1982

GUO

increases

its holdings

in film

developing

outfit

Colorfilm

from 50%

to 100% and

purchases

Hoyts’

interests in

21 drive-

ins. The

company

revamps

its image,

adopting a

new logo and

renaming the

distribution

arm Greater

Union Film

Distributors

and supply

company

Greater

Union

Theatre

Supplies

1986

GUO acquires 100%

of West Australian

cinema chain Ace

Group.

1990

The first

multiplexes open

at Hurstville,

Campbelltown (both

NSW) and Innaloo

(WA).

1991

GUO ups stake in

Queensland-based

Birch Carroll &

Coyle to 100%.

Miranda (NSW)

multiplex opens.

1993

GUVT expands

overseas with

the opening

of Singapore

and Auckland

Divisions.

Castle Hill (NSW)

multiplex opens.

history

HOYTS

History: HOYTS

19201910 1925 1930 1935 1940 1945 1950 1955 1960

1965 1970 1975 1980 1985 1990 1995 2000 2005 2010

At the start of

the 20th century

dentist Dr Arthur

Russell,purchased

a share in a small

American travelling

circus, known

as Hoyts Circus,

After a financially

disastrous run,

Russell returned

to his work as a

dentist.

Undeterred, he

leased the old

St. Georges Hall

in Bourke Street,

Melbourne and began

showing short

films on Saturday

nights. he formed a

new company called

Hoyts Pictures Pty.

Ltd.

1926, Hoyts and two

other companies,

Electric Theatres

Pty. Ltd. and

Associated Theatres

Pty. Ltd., merged

to become Hoyts

Theatres Limited

1932, the Fox Film

Corporation (now

Twentieth Century

Fox) secured a major

shareholding in the

company.

1982, Twentieth

Century Fox sold

Hoyts to a group

of four Melbourne

businessmen

1985, the Fink

family brought out

the other partners

to become the sole

owner. The Finks

began to expand

the company, into

areas such as film

distribution, home

entertainment, and

cinema operations in

New Zealand, USA,

South America and

Europe.

1994, Hoyts was the

10th biggest cinema

chain in the world

1999, the late

Kerry Packer’s

private family

company,

Consolidated

Press

Holdings,

bought the

chain for

D$745.3

million

2004, it joined

forces with Village

Roadshow and AHL to

bail out Val Morgan

Cinema Advertising

2007, Hoyts

opened their

latest cinema

in Sylvia

Park[2], in

Auckland, New

Zealand -

featuring what

is now the

largest 35 mm

film screen in

the world[3]

and bean bag

seating

2010 Hoyts announced

its intention to

expand its New

Zealand Cinema

operations with

the purchase of

Barrie Everard’s

Berkeley Cinema

Group. [4]) The

deal is subject to

a number of matters

being resolved and

regulatory approval

the deal once

completed will add

four multiplexes to

Hoyts New Zealand

prescence in

Auckland

[edit]

History: hoyts

19201910 1925 1930

At the start of

the 20th century

dentist Dr Arthur

Russell,purchased

a share in a small

American travelling

circus, known

as Hoyts Circus,

After a financially

disastrous run,

Russell returned

to his work as a

dentist.

Undeterred, he

leased the old

St. Georges Hall

in Bourke Street,

Melbourne and

began showing short

films on Saturday

nights. he formed a

new company called

Hoyts Pictures Pty.

Ltd.

1926, Hoyts and two

other companies,

Electric Theatres

Pty. Ltd. and

Associated Theatres

Pty. Ltd., merged

to become Hoyts

Theatres Limited

1932, the Fox Film

Corporation (now

Twentieth Century

Fox) secured a major

shareholding in the

company.

History: hoyts

1970 1975 1980 1985 1990 1995

1982, Twentieth

Century Fox sold

Hoyts to a group

of four Melbourne

businessmen

1985, the Fink

family brought out

the other partners

to become the sole

owner. The Finks

began to expand

the company, into

areas such as film

distribution, home

entertainment, and

cinema operations in

New Zealand, USA,

South America and

Europe.

1994, Hoyts was the

10th biggest cinema

chain in the world

1999, the late

Kerry Packer’s

private family

company,

Consolidated

Press

Holdings,

bought the

chain for

D$745.3

million

History: hoyts

2000 2005 20102004, it joined

forces with Village

Roadshow and AHL to

bail out Val Morgan

Cinema Advertising

2007, Hoyts

opened their

latest cinema

in Sylvia

Park[2], in

Auckland,

New Zealand -

featuring what

is now the

largest 35 mm

film screen in

the world[3]

and bean bag

seating

2010 Hoyts announced

its intention to

expand its New

Zealand Cinema

operations with

the purchase of

Barrie Everard’s

Berkeley Cinema

Group. [4]) The

deal is subject to

a number of matters

being resolved and

regulatory approval

the deal once

completed will add

four multiplexes to

Hoyts New Zealand

prescence in

Auckland

[edit]

LOCATIONS hoyts ev

ent

IMAX

HOYTS locations

1

2

67

89

3

4

5

1011

12

1314

15

21

22

23

16

17

181920

MUMS AND BUBS

xtreme screen

la premiere

dicrectors suiteimax

HALFPIPE

3D

SYDNEY

CAMPBELLTOWN

WOOLONGONG

NEWCASTLE

PARRAMATTA

PENRITH

23

$ hoyts rewards

SYDNEY

CAMPBELLTOWN

WOOLONGONG

NEWCASTLE

PARRAMATTA

PENRITH

8

9

10

11

12

13

15

16

18

20

21

22

23

24

234

6

7

17

24event locations

DRIVE IN

gold class

V max

babes in arms

3d

$ cinebuzz

HOYTS features and ser

vices

vs. $$ HOYTS REWARDS VS CINEBUzz

MUMS AND BUBS VS BABES IN ARMS

XTREME SCREEN VS VMAX

HOYTS 3D VS EVENT 3D

LA PREMIERE VS GOLD CLASS

hoyts event

IMAX

special features

hoyts event

HOYTS 3D

HOYTS DIRECTOR’s SUITE

HOYTS HALFPIPE

HOYTS IMAX IMAX

HOYTS LA PREMIERE

HOYTS XTREME SCREEN

EVENT features and ser

vices

EVENT DRIVE IN

event GOLD CLASS

EVENT VMAX

EVENT 3d

BRAND PROMISEquality movies in style, available for everyone

up to date, innovative and technologically advanced

stadium style seating extra leg room for comfort

hoyts event

COMPETITORSvillage cinemas

reading cinemas

wallace cinema

palace cinema

dendy cinema

hoyts event

STRATEGIESkids based area

a revamp of la premiere

marketing campaign

complete revamp of image

classics

hoyts rebrand

ConclusionBoth have a very extensive range of offers, however due to location,

branding and marketing Hoyts doesn’t quite reach the level that Event does.

It does not reach it full potential.

We plan to change that.

brand audit

THANK YOU the mole children

ARRY BARNES ALLISON KITLIN NG ELENI BERDUKAS LIZ ROBB