brand and accountability slides

Post on 15-Jun-2015

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The slides I presented to an advanced marketing class at Desert Ridge High School.

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Ken FlamerField Human Resources Manager

@kflamer

Agenda

Guitar Center

GC Sessions – Direct TV and Drum off Winner (Video)

Your Brand

Accountability (See it, Own it, Solve it, Do it)

Guitar Center

Guitar Center

GC Sessions Video

• An image with results to match

• Who you are, how you’re great, and why you

• Your reputation

• You are the CEO of Me, Inc.

Write down 10 words that describe you.

Filter your list down to 5 words.

Use your “words” as a filter for social media.

What does it mean?

Accountability is a personal choice to rise above one’s circumstances and demonstrate the

ownership necessary for achieving desired results; to See It, Own It, Solve It, and Do It

Above the Line

Below the Line

Below the Line – the blame game

Ignore/DenyFinger PointingCover Your TailWait & SeeConfusion/Tell Me What To DoIt’s Not My Job

Drum off Winner video

Do It – Do what must be done

Solve It - Creatively deal with obstacles

Own It – Be personally invested

See It – See reality; ask for feedback

Scenario 1

Sara could tell that a customer in another department was getting frustrated waiting to get help. Knowing that a co-worker called in sick in that department, she offered to help the customer as best she could.

Above orBelow?

Scenario 2

Mark did not make it to the meeting on time. When asked why he was late, he said that it was not his fault because his email was down and nobody called him to tell him what time it started.

Above orBelow?

Scenario 3

Rick’s boss asked him why the report that was due yesterday didn’t get turned in until today. Rick said that he did a poor job of planning his week, not allowing for some unexpected emergencies, and that he would make adjustments moving forward.

Above orBelow?

Mesa1652 S. Val Vista Dr.

Mesa, AZ 85204Phone: 480-497-0655

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