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Brand Essence Award 2011

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Brand Essence Award 2011

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Brand Essence Award 2011

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• Prince Edward Island’s BRAND POSITION:

The Gentle Island of Rejuvenation

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• Prince Edward Island’s UNIQUE PROPERTIES:– Red earth and cliffs– Unique sandy beaches– Vivid colours: red, green & blue– Agricultural landscape; stretching to the

sea

G E N T L E I S L A N D: S T R A T E G I C R A T I O N A L E

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• Prince Edward Island’s TAGLINE:

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Brand Essence Award 2011

Cavendish Maples Cottages

The MacInnis Family: Gordon and Winnifred,

Tyson and Sherry Lee and Family

“Dramatic, impactful, memorable, thought provoking; reason enough for returning. This must be similar to heaven.”

“Your cottages are like paradise to our family.”

“I already hear the ‘Maples’ calling me back.”

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Brand Essence Award 2011Cavendish Maples Cottages

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