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BDProtect Inc. 2009 CONFIDENTIAL
Overview
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Reputation Management
What is IRM?
■ Gaining visibility over online presence
■ Understanding impact on Corporate Image and Values
■ Taking appropriate action
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Reputation Management
We protect corporations from Internet threats to Revenues, Rights and Reputation
■ Continuous Monitoring of the internet
■ Tools to Manage online presence
■ Facilitate coordination across the organization
■ Access to 24x7 response team
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Company Overview
■ Toronto based company, founded 2001
■ Award winning proprietary Technology
■ Certified by F.I.R.S.T (Forum for Incident Response Security Teams)
■ FS-ISAC Affiliate Board Advisor (Financial Services-Information Sharing and Analysis Center)
■ Microsoft & Firefox “Flow through” Phishing Filter data provider
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The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Awards
Forrester Wave Research Brand Monitoring Q3, 2006“Rated # 1 in Customer Satisfaction”
9th fastest growing Canadian Tech company 2003-2007
High Performance Computing Technology Global WINNER(2006)
WINNER 2007: innovation in media WINNER 2006: Technology innovation
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The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Sample Customers
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The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Threats now Serious Business
■ Crime is evolving, more organized and sophisticated
■ Threats have moved from stealing money to stealing identities
■ Malware and computer scams are growing exponentially
■ 15% of Goods sold online are estimated to be counterfeit
■ Social Media can be the source of brand and financial disaster
CEO’s are INVOLVED, as MARKET VALUES are affected
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The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
A Growing Threat
By the end of 2010, criminals will routinely use the Internet to extort funds from organizations, threatening to damage their corporate reputation by ensuring that routine online search requests will return negative or even libelous results……
"If your business depends on a positive Internet reputation, then you have little choice than to explicitly manage that reputation online. The Internet is like a bad-news Petri dish; negative information multiplies and spreads with frightening speed and becomes virtually impossible to erase.“
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The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
How companies benefit from “Protection”
• Protect against intellectual property and ownership dilutionRights
• Protect SEO, online traffic and channel effectiveness. Stops counterfeit salesRevenue
• Erosion due to impact of stakeholder experience beyond corporate websiteReputation
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
The Anatomy of a Brand’s Reputation
Company
CommunityCustomer
“Customers and the broader Community shape their perception of brands every time they come into contact with them”
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Reputation Management
Brand Abuse
Defamatory
DiscussionIdentity
Theft
“You Can’t do IRM without integrating all 3!!!”
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Your Internet Ecosystem
WebsitesEmail
Images
Domains
Sub DomainsLinks
Auctions
Discussion
Social Media
Trademarks
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Registrars
Service Providers
Legal Counsel
Agencies
InternationalLaw
Enforcement
Web Hosting
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Steps to Internet Protection
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SEARCHDetection
Monitoring
UNDERSTANDAnalysis
Reporting
ACT Mitigation Response
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
DETECTION, ANALYSIS and MITIGATION of:•Identity Theft
• Phishing, Pharming, Vishing, SMShing • Malware
•Brand Abuses• Intellectual Property Rights Abuse• Traffic Diversion and Unauthorized Association• Counterfeiting• Website Integrity issues• Domain Management
•Defamatory Discussion• Discussion Monitoring• Social Media Engagement
BrandProtect Services
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Our Proprietary Technology including Link Walker™ and Image Walker™ mines the WEB 7x24 for potentially threatening content, images and discussion and ensures clients have access to:
LinkMap™ and LinkData™ one of the largest maps of the internet with:
90 Billion Links
300 Million Domains
12 Billion Web Pages
VARI-Score™ Our proprietary automated scoring and classification
algorithm with a built in “Learning System”
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Search, Tracking and Analysis Technology
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Mitigation Support and Services
■ 24-7 (follow the sun) Incident Response Team
– Rapid response service to deal with all forms of identity theft attacks (Phishing, Vishing, SMShing, Pharming and Malware)
■ Automated Cease and Desist capabilities
– Systems tailored to customer specific guidelines in addressing infractions
■ Social Media Engagement team
– Subject matter expertise in-house and through partner providers
■ Education Support
– For employees: Incident response guidelines and simulated attack education
– For customers: Browser plug-ins to help identify fraudulent websites
■ Workflow Management
– Secure Portal with enhanced functionality for case management, trending and reporting, as well as Forensics for litigation support
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Coordinated Response Who is your company’s Chief Reputation Officer?
Webmaster
IR/PRCorporate
Communications
Security/ITMarketing/
Sales
Legal
HR
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Cost Drivers
Number of brands Complexity of search Human intervention requirements Reporting frequency Scope and synergy of services selected Takedown frequency
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Insure Your Online reputation
Proactive Management of Risks and Opportunities
Integrated Cross-Functional Oversight
Sophisticated Technology Tools
Expertise, “on call” and always available
Rapid and Straightforward Implementation
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